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La Riche Hair Cosmetics Directions

La Riche Hair Cosmetics Directions
Overall rating from 59 reviews so far:
4.5/5
Would use it again?
4.5/5
Did it do what it said it would?
4.4/5
Would recommend it to a friend?
4.5/5

Directions Hair Dye by La Riche

Intense Semi-Permanent Conditioning Hair Color Directions hair dye comes in 34 vibrant shades of semi-permanent color.

For intense results the dye should be applied to bleached hair. When applied to virgin (unprocessed) hair results will vary according to hair texture and color.

 

Website www.lariche.co.uk

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La Riche Hair Cosmetics Directions

La Riche Hair Cosmetics Directions

Reviews

Overall rating:
4.0/5
23rd June, 2016
0 members found this review useful
good and bad shades

I love the greens they have, as they stayed in my hair for about 4 weeks before I needed to re apply the colour. But the midnight blue, it lasted a week before dramatically fading?! So I'm impressed with the greens, disappointed in the midnight blue. I haven't changed any hair routine between using colours so it's not that. Must be either a bad batch I purchased or the blue isn't very strong compared to the greens.

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Overall rating:
4.0/5
25th September, 2023
0 members found this review useful
Looks good for a few weeks!

Unless you love hardly washing your hair and only using cold water I wouldn’t recommend for first time bright colours! Still a great product just needs more aftercare than other bright brands.

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Overall rating:
4.3/5
20th January, 2014
1 members found this review useful
Mixed results

I've tried a few shades of Directions and had different results every time. The dye is very easy to use and doesn't damage your hair at all which is great. The colours themselves are lovely: there is a huge range that you can use straight, combine together, or mix with conditioner to get a more pastel effect. However I've had a bit of mixed bag in trying to achieve a vibrant colour.

My hair is very long, reaching my lower back, so the first time I underestimated how much dye I would need; opting for one pot of Pastel Pink and one of Carnation Pink. After bleaching my hair, I applied it in an ombre fashion to make the most of not having enough dye, adding conditioner to the mix to stretch it out a bit. The top went very pink as I'd desired, but the rest barely changed colour at all. The second time I used 3 pots of Pastel Pink over freshly bleached hair, and the initial result was a great uniform pink but washed out incredibly fast, leaving me with a peachy-orange colour.

I switched to their Turquoise shade, which has come up extremely well and is amazingly vibrant- exactly what I'd hoped to achieve and what I wanted from their pink shades. It has stained my sunnies and pillowcase though. I've used Turquoise a few times and I love it, a gorgeous consistent colour that doesn't fade too quickly. I've also been through all the purple shades, and again it's an experiment in finding a colour that you like, as the first attempt is usually a surprise. The colours are always really pretty and I get loads of compliments which makes my day every time. All my purple colours have faded out to a pretty blue/green, some faster than others, which is something else to be aware of.

Using Directions has been so much fun- I like change so I wasn't too upset by not getting the anticipated results. I've continued to use Directions and it's a really good product to play with for unique colours that are easy to work with and have a great consistent finish. Some shades will last longer than others, but if you're wanting to experiment with your colour, this is definitely the product to use.

Tips: 1) If your hair is not blonde, it's a must to bleach your hair first- the colour will make no difference to hair that has not been treated.

2) One pot will do you if you have short hair, or are dyeing just a section of longer hair. I'd recommend two pots for shoulder length hair, and three for anything longer. Best part is that the pots are resealable so you can save anything you don't use for next time!

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Overall rating:
4.3/5
1st June, 2014
0 members found this review useful
Really Long Lasting

I've tried a few La Riche colours and all have had really vibrant lasting results. My favourite shade to date is Plum which is a very deep purple that becomes more vibrant with every wash and dyed wonderfully over my bright violet toned red hair! I had thought it might come out more of a reddish tinted purple but it came out almost exactly the same as some blonde extensions I dyed. The only downside is I've found these dyes to stain and transfer onto clothing, pillowcases & skin like crazy! luckily it seems to wash out easily but it is still a bit of a pain

Tips: Some of the darker colours can give hair that hasn't been lightened a beautiful tint, also the longer the dye is left, the better the result!

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Overall rating:
4.3/5
25th April, 2015
0 members found this review useful
Love the colours

I love the range of colours La Riche provides, they provide some colours that a lot of other dye brands don't. My go to shade was "tulip", a lovely reddish pink shade. I bleached my hair first before applying the dye to get a nice bright colour, I prefer a darker pink so I put the dye through twice. I found the product was thick so didn't run and was easy to apply, I only needed to use half a tub each time on medium length hair. The colour lasted a month or so before it started to fade so I received two or so months of good strong colour from one tub. Good value for money.

Tips: Does stain basically everything it touches so be careful.

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Overall rating:
4.3/5
13th August, 2015
0 members found this review useful
Pillar Box Red!

I went into a Hair Product store a few weeks ago on the hunt for a Bright Dark Purple & walked out with Pillar Box Red... It's my favourite & wave it in my face I'll buy it!

I usually get Manic Panic but this store stocked La Riche instead. I had heard good things so I didn't hesitate in buying it.

Much like Manic Panic, it comes in a wee tub with a screw on lid, no gloves or application tools. One needs confidence with these products.

I popped it in, left it in for 45 minutes instead of the recommended 30 and washed it out.

The results were beautiful! I had a few weeks before stripped the colour out of my hair with a Bleaching Product, so I was a Gingery pink. On top of that I had put in Schwarzkopf Brilliance Ultra Violet (Dark Brunette Purple) which had faded out to an almost pinkish colour but still quite dark. So I was surprised at how vibrant Pillar Box came out!!

However!

It washed out in the first wash... My hair was still red but more Brunette Red, not the vibrant red I had had for the previous 5 days (Dry Shampoo is your mate).

SO I applied colour again, second go never acheived the Vibrant red.... I'm a little sad about it.

The colour runs out in water very easily, so do not wear light colours with wet hair or if there's a chance of rain... Also be manned with a bottle of shower cleaner if you have white acrylic walls in the shower as it stains something wicked!

I will continue to use this product though as I love the colours & I have resigned to the fact that if I was bright coloured hair then it will be a weekly maintenance.

Tips: Some have said to wash the colour in cool or cold water but I'm on the fence on this one, I cannot say it has prolonged the fade... Mixing some in with conditioner in a standard wash & leaving it in your hair for as long as possible is a cheat way of boosting the colour. Cover anything that is going to stain when applying! And Vaseline is a life saver on the skin - cover everywhere prior to application.

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Overall rating:
4.3/5
22nd December, 2015
0 members found this review useful
Pastel Unicorn!

I read the reviews on this, but then when I was buying my bleach I thought yolo and got two, as they were about $15 each I think? So I bought two from Sinister Boutique, a lavender purple and a pastel pink. They arrived in a timely fashion and were nicely packaged.

I was a bit wary of this brand, as I hadn't heard of it before. The dye comes in a little pot with a twist top lid, and it was smaller than I imagined. I opened the dye and had a smell and a quick touch, and this made me even more nervous to use it as the dye was like a creamy jelly and it was frankly weird, I hadn't encountered anything like this in my 10 years of crazy colors in my hair.

The instructions say to keep it in for a maximum of 15 minutes I believe, but I left it in for longer because I had nothing better to do. I was very pleased to find when I rinsed them out that they didn't bleed into each other and that they clung very nicely to my freshly bleached hair. The purple was true to its name, lavender, and it fades after time to a silvery purple with blue undertones. I don't mind it but I definitely need to touch it up.

The pink however, went peach, rather than pastel pink. I'm not complaining, it looked great! I'm not sure if it was just because it was done on slightly ginger hair or what, but either way I'm very pleased with how that turned out too. It faded quite quickly though and reverted back to the ginger blonde I had underneath.

I'm not sure if I would purchase these again. I want to say I would as they have a large range of colors, but for most of them you do have to have bleached white hair (almost). I did like them though! And, they also didn't stain my hands, as I had no gloves. Great work!

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Overall rating:
4.3/5
10th March, 2016
0 members found this review useful
Neon blurple.

I recently used La Riche Directions in Neon Blue on my freshly bleached and cropped hair. It was really easy to use especially since it comes in a pottle instead of a squeezy tube. I got great coverage from it.

Tips: Make sure you rinse it out with cold water rather than hot and save a little bit of the colour to add to your regular shampoo to help maintain the colour.

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Overall rating:
4.3/5
11th September, 2019
0 members found this review useful
Directions

I tried out one of the dark blue shades and I was amazed how bright it was considering I hadn't pre bleached my hair! Lasted quite awhile before fading but I tended to wash my hair less frequently. Would be great if the bottles were a little bigger at 20$ a pop! Takes a few to get even coverage for my hair at least..

Tips: Dry shampoo! Dont get it on your skin!

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Overall rating:
4.7/5
14th January, 2014
0 members found this review useful
Violet.

Being a hair dresser and using a lot of different semi permanent hair colours I would probably recommend this product the most. It's great if you want to add streaks to your hair because it doesn't run into the hair like other semi's I have used. I coloured my whole head with this and found it was best put onto dry hair. And when rinsing it out, it actually stays in your hair. Great product and would highly recommend it if you are wanting one all over colour or different colours all through.

Tips: Try washing your hair a couple of times before directions colour if you can and apply it to dry hair. Or try adding a bit of water to the mix before putting on hair, it will go further and have a more even result then putting it on wet hair.

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