I was fortunate enough to be selected to trial this product. I selected the "light" shade which was way too dark for my skin tone (I have porcelain skin colour). However by adding powder I was able to lighten it slightly so I could trial it properly.
This BB cream definitely goes a long way. It is extremely thick, and you only need a small amount (pea size) in order to cover your whole face. I applied it with my fingers as I would with any moisturiser and it left my skin feeling hydrated and dewey.
The BB cream itself is very sheer once applied and does even out skin tone however I found it didn't hide any imperfections. I added concealor on the top to hide a couple of blemishes.
By the end of each day I found it had mostly worn off. I tried adding some finishing powder which made it last a bit longer.
I think this product is best suited for weekend wear for a more relaxed look or those who have extremely clear skin to start with.
Unfortunately I would not purchase this product for myself simply because it was too dark for my skin tone. I needed to add a lot of product on top on order to leave the house.
I must say I was nicely surprised with this product. It promises so much and it delivered for me. Some of the promises are, that skin tone is more even for 90% of women in 4 weeks, well I'm already seeing the difference in mine every night when I clean my face, and the box says that immediately on application of the product you will notice skin is soothed, intensely hydrated and redness is reduced and it has done all this for me, when I put it on it makes my skin so smooth and even looking, it doesn't completely get rid of my freckles but it does blur them so that they don't stand out.
It is a lovely light consistency that glides on very easily! I just used my fingers to apply and you don't need much at all for it to cover your whole face.
This product is fragrance free, and I have had no reaction in the week I have been using it, so that gets a big tick from me as most things with strong fragrances give me eczema.
The packaging is just a picture of the product with a black background, so nothing special. The product itself comes in a handy 50ml size perfect for chucking in the handbag.
One gripe I do have is that I did have to apply it again halfway through the day, it had faded and rubbed off although my skin was still moisturised from it.
Altogether this is the perfect everyday product for me, Its made my morning routine a lot quickly, I don't have to use foundation and powder anymore (unless I'm going out to dinner or somewhere that requires fuller coverage) to get even skin tone. I put it on with some mascara and it is lovely and light and I feel like I'm wearing nothing but moisturiser.
I have even already started recommending it to my family as they have been telling me that my skin looks so lovely and healthy.
Tips: Careful when squeezing it out of the tube, it comes out at a very fast rate and you don't need a lot at all to cover your face.