It's not very often that you find a drugstore concealer that can rival your high end favourites. Upon first swatch, it applied very nicely. The doe foot applicator is about the same size of the Tarte Shape Tape, the only difference is that the L'Oreal applicator has a little hollow reservoir which holds more product, so I would recommend wiping off the excess in the bottle before applying. Sadly, the shade I have (326 Vanilla) is a bit light for me, I'm an awkward kind of pale that's between shades, so the next shade deeper would have been too dark on me anyway, but I was still able to make it work.
The formula is on the thicker side, but blends very nicely. It did settle ever so slightly in my under eye creases and I would probably recommend this for someone on the more oily side like me, as I could see this possibly clinging to very dry patches, as it is quite matte (not as matte as say the Kat von D concealer though).
Overall, I actually really liked this concealer. Even though it is a thicker consistency, it is pretty lightweight as it claims.
Hopefully they extend their shade range in the future though as 16 isn't a whole lot.
This concealer is super easy to use and has a lovely creamy finish but it doesn't sit in any wrinkles which is great! The foot is large and soft which makes application easy. I then use a brush to move it around. It goes on matte and lasts all day under my makeup without going oily!!
Tips: You only need a tiny amount as it goes so far especially when you use a brush to smooth it out! Then you just need a powder on top!