This review is based on the product itself, not the shade, as the shade I was sent (40: Laugh Louder) is orange, and looks horrid on me. I've already agreed to gift it to a blonde friend, who loves the colour, so all is well there! Simply a mismatch between my own colouring and the shade.
I would be very tempted to buy one of these in my preferred shades - a hot pink would be awesome.
This product is a lip liner/pencil/lipstick all in one. It comes in slimline packaging featuring an absolutely genius inbuilt sharpener. This not only stops your lip and eye products sharing a sharpener (hello germ transfer!), it means that you're assured of a tip to use for lining no matter where you are applying the product.
It applies and feels much like lipstick, creamy, non drying, comfortable - but slightly sticky; it doesn't 'dry' completely. It's NOT transfer proof, however it also stains, so while the top colour transfers, your lips are left with the colour as well.
I found by the end of the day i had uneven patches of it I ended up wiping off, so that's something to watch out for - reapplication, or at the very least rejuvenation with a bit of lip balm would be key. Because of this, it can't perfectly claim it's 'superstay' title, especially compared to the Matte Ink liquid, which is one of my holiest of holy grails.
So saying, coverage is full, opaque and bright.
Why doesn't it get full marks? - transfer and fading could be a little annoying - haven't been able to try it out on a full day event etc due to timing of trial but suspect that it wouldn't hold up for a full day
I received the colour 40 laugh louder to trial, which is a bright orange shade, the smell of the crayon was very pleasant, slightly vanilla scented if anything. The shade is an intense payoff and tends to stain your lips, which is a good thing if you want it to last until your next meal. There are many shades in this range, i would suggest to pop into your nearest store and swatch shades to find your perfect match. I prefer this to conventional lipstick, perhaps because its easier to hold and control.
Tips: Check the end of the lip crayon for a hidden sharpener. Perfect for helping to line the cupids bow.