To start off with, I am very very very pale. The colour I used was light but when I squeezed it out I was initially concerned that the colour would be too dark for me. However applying the light but creamy bb cream it melted into my skin both in term of colour and application.
I have used this both alone and under a normal coverage foundation. Alone it gave me nice glow and evened my skin tone - just needed a bit of concealer for a few bits. Under foundation it gave a great base for my foundation - however I would prefer to see a higher SPF.
I can't really judge the 24hr hydration claims as I wash my face at night!
Have tried this little supermarket staple and had OK results. Reflecting on cost, it's a pretty decent purchase.
The bottle is well shaped and it's easy to gauge how much you need and get the right amount accordingly. The consistency is easy to spread without being too runny - just right.
Coverage is OK, although I would recommend using a good concealer for darker areas or acne. After applying I covered with a powder to set and to help it stay.
It did hold cover through the day, however towards the end of the day I could myself becoming a little too shiny / greasy for my liking.
Would I use again? Maybe. Depending on budget. However if you can afford to take a step up the price ladder I would recommend it.
Tips: Build your colour gradually, don't go too heavy at the start otherwise it will be very very greasy by day end, or you will struggle to blend your neck/décolletage.