L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

I am always dubious trying new purple shampoos and have a fear that it will turn my hair purple The purple shampoo is dark enough to help neutralise orange tones- without leaving my looking like I had a purple rinse. It smells good and gives a nice lather too. Hard to say longer term effects as I only use toned shampoo once a week- but my hair didn't feel awful or 'gritty' when I dried it

I squeezed in two uses in the review timeframe as I’d just had my hair coloured (foils) and I wanted to see how performed after the colour had settled. Both times it left my hair soft and shiny and the colour was great, no brassy tones. I felt the second time I used it the shampoo didn’t spread as well, I felt I need to use more product than I normally would. The only issue I had with it was the colour was so strong it got under my nails leaving them looking dirty! Can’t comment on drying my hair out as I’ve been using Olaplex

I was very impressed by this product, it had an instant effect on my hair after one use! My highlights were brighter, yay!

I really enjoyed using this regime - I was surprised a supermarket shampoo could leave my hair looking and feeling so good!

The shampoo is very thick - you'll need less than you think. It's non drying and lathers well. It definitely tones down yellow hair - I have white blonde hair that yellows quickly, so I purple shampoo once a week. The results of this were on par to my usual spensy product!

The packaging is nice an it smells lovely.

You really can't go wrong at this price - the results are worthy of a much pricier product.

I loved this, definitely found it works really well on dry hair and especially left on for a few minutes. I also found it dried my hair out quite a bit too..

I quite enjoyed using this shampoo. I didn’t have to use too much for it to lather and spread fairly well throughout my hair. I like the texture of the shampoo as it’s not too gloopy or runny. I think it’s a really good product for on a budget as it did brighten my highlights and take away any yellow tones. My only issue is that smells (e.g. cooking smells) really clung to my hair with the use of this.

I only managed to use this once in the review period however for the first use I found it to be good, my blonde did appear brighter. You don't need much product to create a good lather the smell was nice and price is very reasonable. Great to be able to purchase easily from the supermarket.

What a shampoo - L'Oreal you have done good!

This deep violet shampoo is just perfect - it's a great price and I love that I'll be able to easily repurchase it from the supermarket.

It smells very fresh and salon-y and you only need a small amount to do an effective job. It's so thick, its like slime! I love that, I hate runny shampoos and there's no wastage from product falling between your fingers!

I applied and left it on my hair for a few minutes. The effect once dry was incredibly toned hair - my silver blonde was shiny! I have tried it on dry hair, and my gosh, its like a salon tone, I couldn't believe it. Be careful if you try it though - if you leave it on too long, you might stain and have lilac hair for a few days.

Afterwards it was easy to style and finish my hair - it felt silky and lightweight. The feeling lasted 3 days with no sign of grease!

Will definitely repurchase - I'm converted!!

WOW, WOW, WOW........having used other purple shampoos before that didn't produce the desired results I was amazed at how great this product removed the yellowy brassy tones from the highlighted parts of my hair.

Love the fact that it's a great price and I love that I'll be able to easily repurchase it from the supermarket while grocery shopping, no more special trips to buy from a salon. It smells define, doesn't stain your hands, and works great!

L'Oreal outdone themselves again with this shampoo, so hats off to them! This product is worth every cent, leaving hair colour less brassy, silky smooth, shiny and easy to style!

I wilm most definitely purchase this product again!