Vault

Max value reached

Adding this item would put you over your total vault limit of $250. please review your cart to stay under the limit.

Fudge Clean Blonde Damage Rewind Shampoo

Fudge Clean Blonde Damage Rewind Shampoo
Overall rating from 37 reviews so far:
4.7/5
Would use it again?
4.8/5
Did it do what it said it would?
4.6/5
Would recommend it to a friend?
4.7/5

Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.

Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.

*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.

Website www.fudge.com

Write a review

Please sign in to write a review.

Not yet registered?

It's super simple and only takes 30 seconds.

Register now

How would you rate this product?

Fudge Clean Blonde Damage Rewind Shampoo

Fudge Clean Blonde Damage Rewind Shampoo

Reviews

Overall rating:
5.0/5
17th May, 2024
0 members found this review useful
Perfect blonde shampoo

This is the best purple shampoo. I get blonde foils to blend in the dreaded greys that are coming through. This shampoo tones the blonde foils really well. I leave it on for about 5 minutes, sometimes longer and then rinse. It does make my hair a little coarse but conditioner soon fixes that. It's not badly priced and does last a while. The fragrance is nice and not too over powering.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
4.3/5
26th December, 2023
0 members found this review useful
Fudge purple shampoo

One of my favourite purple shampoo’s, gives beautiful blonde/white/ purple tones depending how long you leave it on and how often you use it. The purple shampoo formula itself if shimmery like a crystal look. You don’t need to leave it on to long for it to work its magic

Tips: Use a small pea size amount. Use 1/2 times a week. Use a nice conditioner/ treatment as it can be a little bit drying.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
4.7/5
24th September, 2023
0 members found this review useful
Bright blonde, soft and shiny

Love this shampoo, brightens blonde in one wash and leaves hair feeling super soft and shiny. . Great way to maintain blonde and definitely combats yellow tones if you leave it on for 5 or so minutes.

Tips: The longer you leave it on the more your blonde tones turn silver/violet toned.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
23rd July, 2023
0 members found this review useful
Hands down the best!!

I have recently gone back to blonde and was looking for a shampoo to fix the damage but also still tone out the brass. This shampoo does all that and more! I use it every wash and my hair has never looked more blonde and never felt softer. It’s easy to apply and smells so good, doesn’t have a chemical smell like other purple shampoos. I haven’t noticed any staining of my skin or my hair and I leave it on anywhere from 5-20 minutes and sometimes apply it to my hair while it’s dry. Give it a go you won’t be disappointed!

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
17th July, 2023
0 members found this review useful
The best blonde toning and repair shampoo

This stuff is the best. The only purple shampoo I will use. I have tried a few different brands but this one doesn't dry the hair out as much. It smells amazing too.

Tips: You only need to use this once a week in combination with other shampoos. If you would like purple tone or ash blonde look then leave shampoo in for 10-20 minutes then rinse off.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
4.3/5
6th July, 2023
0 members found this review useful
Fudge for the win!!

I have tried MANY purple shampoos and nothing beats this beauty. I like my hair to be slightly over toned so I use it regularly. If you just want the clean blonde finish to get rid of the yellow/brass look, I’d only use as needed. I’m not sure about the “damage rewind” statement, if you’re blonde you already know the struggles! It tends to make your hair feel more dry so I recommend to use a qauty conditioner after use.

Tips: If you like your hair “over toned” like me, put it in dry first before washing!

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
4.0/5
26th March, 2023
0 members found this review useful
Decent purple shampoo

I have naturally light blonde hair that can go a little yellow, especially in summer so I’ve tried a lot of purple shampoos and this one is the darkest purple I’ve seen and is quite runny so be careful because you don’t need much to get a good lather even for my long hair so you will get a lot of applications for the price you pay.

I was worried the fragrance would be too much after reading it uses FragranceFuse technology but it wasn’t very noticeable once my hair was dry.

It definitely did whiten the yellowness in my hair but it also made the lightest blonde parts go a light purple colour even when I just washed it straight out rather than leave it on for the recommended time.

I can’t say I noticed my hair was any softer or smoother if anything it felt a little bit dry so I would recommend using it with the conditioner.

Tips: Maybe try wrapping the lightest parts of your hair in foil before applying to the rest of your hair to save them from going purple

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review was placed by a Trial Team member who was randomly selected to receive and review the product by Beauty Review. This review accurately reflects the individual's experience of the product and is not influenced by Beauty Review in any way.
Overall rating:
5.0/5
23rd March, 2023
0 members found this review useful
Fudge Clean Blonde DR Shampoo Review

A must have if you’re struggling to kick those brassy yellow tones out of your hair! It’s not overly drying like other brands and it helps to prevent breakage! Lathers really well and they last you ages

Tips: Make sure to put lids on afterwards as it can stain your shower, and try not to leave it in your hair for too long and it cant tint your hair purple

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
15th March, 2023
0 members found this review useful
Best Purple Shampoo

Have found my new go to purple shampoo! This shampoo removes all yellow tones and gives a nice ashy tone to the blonde. It doesn't dry out my hair like alot of other purple shampoos can do, and even better than it contains ingredients to help with breakage! I can use this solely without needing another shampoo to combine it with, it's fine on it's own

Tips: Use with the conditioner, and hair treatment for best results. Shampoo twice

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review was placed by a Trial Team member who was randomly selected to receive and review the product by Beauty Review. This review accurately reflects the individual's experience of the product and is not influenced by Beauty Review in any way.
Overall rating:
5.0/5
13th March, 2023
0 members found this review useful
It sure knocks out the yellow!

I was excited to try this fudge range as I have used purple shampoo on my lightened hair before but found it left something to be desired - what would this range bring?

For starters I really like the packaging - bold colour choices of purple and silver with bits of orange and white stand out. You will never get this product confused with something else. I love the bottle stands on it's cap, meaning that the product always comes out easily.

The product itself is super purple and super runny - easy to spill all over the place if you aren't careful leaving your shower looking like you murdered the flying purple people eater. It has a pleasant scent, lathers well, and while the packaging warns that the product may stain I never found it stains my skin or shower walls if rinsed well.

The results were pretty awesome overall. I was a bit skeptical about the 90% stronger claims as I have long thin hair prone to breakage and split ends, but even from the first wash I saw a difference. I had less hair fall in the shower or brushing, my split ends seemed to mostly disappear and my lightened hair colour looked more natural and blended with my natural hair that I'm growing out. My hair also feels smoother and softer, compared to the drying out I have experienced with other purple shampoos.

While the price point is definitely more than I would normally spend, having used it I would definitely say it's worth it and will be buying again when I run out. Highly recommend!

Tips: Tip completely upside down before opening the cap and to control the pouring out of product well.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review was placed by a Trial Team member who was randomly selected to receive and review the product by Beauty Review. This review accurately reflects the individual's experience of the product and is not influenced by Beauty Review in any way.