I've always wanted to try Karen Murrell's lipsticks but I wasn't aware of where I could swatch them before deciding on a shade so I was over the moon to receive this in the BBBE this year. Now for me, fuchsia is an intense rich blend of pink magenta so when I saw the colour in the tube I was surprised that it was 100 shades lighter than I expected. It came across with little shock and looked more wearable than one would expect with a name like Fuchsia Shock.
I adore the effort put into the packaging of the lipsticks from the recyclable materials used to the coloured boxes that apparently reflect the shades hidden inside. The tube on the other hand is a little dull to be honest, it's a light weight matte black where the top half of the inside is a shiny black. I kind of wish they went with shiny right the way through because it could possibly have more appeal for those walking past the testers.
This lipstick goes on waxy and translates into a semi glossy finish. It smells like cinnamon and reminds me of a lighter version of Big Red chewing gum (delish!). The pigmentation is average - it's buildable but you need several swipes to achieve decent coverage. I believe this lipstick is good for those who are wanting to try bolder and brighter shades but are still not on board with full opacity.
I love that it's moisturising, it doesn't feather too much and there's little slip but the lasting power is below average with 2 hours wear and that's if I don't eat or drink. I can't see myself repurchasing any other shades from this brand.