Ok I am way past needing my concealer to last 30 hours haha, but I do believe this would last that long!
I used this primarily under my eyes to counteract the mum-bags. It sat beautifully on my skin and blended effortlessly with my foundation. It didn't look thick or obvious at all, and it didn't fill my fine lines.
I picked the shade sand and I found it a good match - there's a few shades to choose from, and we don't need an exact match for concealer so I think most people will be able find a suitable shade.
I like the applicator and the wee tube is super cute - stylie and functional.
HIGHLY recommend this!
This is concealer on steroids - it's thick, it's full coverage, it's long lasting.
If you use a concealer out of habit, or for minimal blemishes, this might be too much for you. But for those of us with 'proper' concealing needs this is a great product.
It's easy to apply and blend and I found it worked well over or under foundation. The shades have a lot of matching leeway, so I think most people could get away with ordering online, as we essentially did for the trial team.
This lasts the day, it's staying power is quite incredible. It doesn't cake or flake and doesn't pill under foundation.
Highly recommend!