I always have my milk and honey goodness lip balm on me.
It's super moisturizing, smells amazing and I trust the natural ingredients that make it awesome. After applying in the morning I can feel my lips staying hydrated throughout the day, rather than the normal needing-an-hourly-application that I find with a lot of other lip balms. The level of hydration has also saved my lips from cracking quite a few times. Because I live across from the sea and have a bad habit of licking my lips, they can get super-dry. I can just apply a good cover of this lip balm and it sinks in without leaving a waxy residue.
Another aspect that I like is the packaging. Given that the lid slides down to the base of the inner tube, grit and dirt that usually gets stuck to your lip balm tube from being in your bag doesn't stick anymore. I think that's just because the joining is so far removed from the balm itself.
I always use this when im putting my make up on it makes my lips feel soft before applying lipstick and it always makes them softer with lipstick