Let's start off with what I loved about this mascara - it's formula is fragrance-free and hypoallergenic, something my eyes are thankful for (application, wearing and removal I never had any eye irritation!).
The brush seems to be a little over-hyped, I wouldn't say it was anywhere near "individual lash by lash separation, for millionized lashes". It's not the worst brush, but it certainly didn't separate my lashes that well.
The mascara applied somewhat clumpy. I'm not sure what the "anti-clump wiper" is, but if it exists it wasn't removing excess formula like it was advertised.
Overall? Despite the mascara applying clumpy and the brush not separating lashes for "millionized" lashes, I actually liked it... I used a different mascara brush I keep on hand to separate my lashes after I applied it and it turned out great. My eyelashes looked thicker and longer, my eyes didn't get irritated and it lasted long enough for what I'd expect of a non-waterproof mascara (plus it was super easy to remove afterwards. No panda eyes!).
Is this the holy grail of mascaras I've been searching for? Unfortunately, no. Is it good enough for everyday occasions though? It sure is.
I have been using this mascara all week. Packaging is pretty, similar to the entire VML range this time with a full black bottle and gold lid/wand handle. Loved the short bristled silicone wand, this helped get the product really close to the base of the lash. The excess product is already removed when opening the product which makes it ready to go with no big clumps of product ending up all over your eye. After one layer I definitely noticed my lashes were lengthened and the many short bristles on the brush helped coat each lash individually. During the day while at work I wore a max of 3 layers and found that it lasted around 7hours with very minimal smudging under the lower lash line and no flaking which is great as I work in a tiny construction office that can get very humid and dusty. However I did notice the more layers I applied (to get that thick full spider eye look) the more my lashes stuck together and the product begun to clump up. For me though 2 layers would be more then enough. Because of this I would say this mascara is more of a daily wear or a enhanced natural-look lashes. As this is a balm-in-mascara I wondered how this would help my lashes, I found they were soft and conditioned. The mascara came off easily with micellar and a makeup removal pad. A bonus is how light the mascara is on the lashes, most volume mascaras can leave your lashes feeling heavy this was unnoticeable. Price varies drastically depending on where you purchase this from ($31.99 at Farmers or as cheap as $19.12 at Chemist Warehouse).
I wear contact lenses daily suffer from hay fever and didn’t find the mascara irritating at all which is a bonus.
All in all I really enjoyed using this mascara, and will continue to use it. I have already added it to my online cart. Would definitely recommend for a light-weight volume and lengthening mascara.
Tips: - very buildable by adding more layers, the more layers you add the more likely it is to flake and smudge sooner. - Spring/Summer “natural look” lashes