I've been using this product for about 8 years now and it's still my favourite. I'm the kind of person who is forever changing their hair colour so this product is perfect. Not only do they have a gorgeous array of colours (definitely more for brunette and darker shades) but because they fade (semi-permanent) out I find I don't get harsh regrowth lines so don't have to dye my hair as much. Your hair smells nice afterwards and my hair is always left beautifully soft and shiny.
It is a bit more on the pricey side but they've dropped their price now so they're more affordable.
Have been using this since forever and i love it! the colour is always amazing and my hair looks so healthy after colouring plus it smells good! Colour last is average but that could have something to do with my aftercare techniques which are pretty nil :-) anyways would definitely recommend this product!
Tips: Use a damp flannel with a bit of bar soap on it to remove any unwanted residue marks around your face :-)