I have tried MANY purple shampoos and nothing beats this beauty. I like my hair to be slightly over toned so I use it regularly. If you just want the clean blonde finish to get rid of the yellow/brass look, I’d only use as needed. I’m not sure about the “damage rewind” statement, if you’re blonde you already know the struggles! It tends to make your hair feel more dry so I recommend to use a qauty conditioner after use.
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Fudge Clean Blonde Damage Rewind Shampoo
Overall rating from 37 reviews so far:
Would use it again?
Did it do what it said it would?
Would recommend it to a friend?
Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.
Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.
Website www.fudge.com
Reviews
Overall rating:
4.0/5
26th March, 2023
Overall rating:
4.3/5
6th July, 2023
Fudge for the win!!
Tips: If you like your hair “over toned” like me, put it in dry first before washing!
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
17th July, 2023
The best blonde toning and repair shampoo
This stuff is the best. The only purple shampoo I will use. I have tried a few different brands but this one doesn't dry the hair out as much. It smells amazing too.
Tips: You only need to use this once a week in combination with other shampoos. If you would like purple tone or ash blonde look then leave shampoo in for 10-20 minutes then rinse off.
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
23rd July, 2023
Hands down the best!!
I have recently gone back to blonde and was looking for a shampoo to fix the damage but also still tone out the brass. This shampoo does all that and more! I use it every wash and my hair has never looked more blonde and never felt softer. It’s easy to apply and smells so good, doesn’t have a chemical smell like other purple shampoos. I haven’t noticed any staining of my skin or my hair and I leave it on anywhere from 5-20 minutes and sometimes apply it to my hair while it’s dry. Give it a go you won’t be disappointed!
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
4.7/5
24th September, 2023
Bright blonde, soft and shiny
Love this shampoo, brightens blonde in one wash and leaves hair feeling super soft and shiny. . Great way to maintain blonde and definitely combats yellow tones if you leave it on for 5 or so minutes.
Tips: The longer you leave it on the more your blonde tones turn silver/violet toned.
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
4.3/5
26th December, 2023
Fudge purple shampoo
One of my favourite purple shampoo’s, gives beautiful blonde/white/ purple tones depending how long you leave it on and how often you use it. The purple shampoo formula itself if shimmery like a crystal look. You don’t need to leave it on to long for it to work its magic
Tips: Use a small pea size amount. Use 1/2 times a week. Use a nice conditioner/ treatment as it can be a little bit drying.
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
17th May, 2024
Perfect blonde shampoo
This is the best purple shampoo. I get blonde foils to blend in the dreaded greys that are coming through. This shampoo tones the blonde foils really well. I leave it on for about 5 minutes, sometimes longer and then rinse. It does make my hair a little coarse but conditioner soon fixes that. It's not badly priced and does last a while. The fragrance is nice and not too over powering.
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
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I have naturally light blonde hair that can go a little yellow, especially in summer so I’ve tried a lot of purple shampoos and this one is the darkest purple I’ve seen and is quite runny so be careful because you don’t need much to get a good lather even for my long hair so you will get a lot of applications for the price you pay.
I was worried the fragrance would be too much after reading it uses FragranceFuse technology but it wasn’t very noticeable once my hair was dry.
It definitely did whiten the yellowness in my hair but it also made the lightest blonde parts go a light purple colour even when I just washed it straight out rather than leave it on for the recommended time.
I can’t say I noticed my hair was any softer or smoother if anything it felt a little bit dry so I would recommend using it with the conditioner.
Tips: Maybe try wrapping the lightest parts of your hair in foil before applying to the rest of your hair to save them from going purple