I bought this when I did a large ELF haul a while ago, and have been using it in the last few weeks.
This isn't overly pigmented - especially in comparison to their bronzer/blush combo. This adds a light, rather subtle bronzed look to your skin. Be warned that because it is baked it does have a sheen but this creates a beautiful glow to your skin.
I don't like to use this as a contour as I don't like shimmery products to contour with but this is perfect to bronze your face with.
Because it isn't amazingly pigmented I think this is perfect for those just starting with bronzer. You don't need to worry about accidentally applying too much yet you can build this up if you want.
I also like to use this as an eyeshadow if I am in a hurry and running out the door. It creates a lovely, subtle wash to your eyes.
I was attracted to this one for the price and i loved it! This gives the subtle hint of being sun kissed without the orangeness that you normally get from a bronzer. It is insanely easy to use and you only need a small amount that you can build up easily if you needed! A small amount goes a long way which i love.