I've purchased a few of these recently and adore the bright colour on the first swoop. I got MAC Red and it's so pigmented, it lasts a good few hours before wearing off and fades beautifully once it does.
I've got a few more colours in my wish-list. It's definitely worth the splurge!
LOVE LOVE LOVE LOVE LOVE LOVE LOVE LOVE!! best lipsticks ever, great vibrant colours, great quality and they are cutely packaged!! so worth the money!
Tips: if you get 6 empty mac lipsticks you can trade in for a new lipstick out of a certain list of colours! :)