I didn't think I would like this for some reason but I really do.
It definitely has a Better Than Sex feel to it. The packaging and wand definitely reminded me of BTS. I think this formula is waaaay better though, it's not as clumpy or quite so wet and doesn't smudge so easily on me.
I even put this mascara on my bottom lashes thinking that it would almost certainly smudge during the day. I never wear bottom lash mascara because of this. However it managed to last the whole day!
While it stays on well, I didn't find it too difficult to remove which is good because you don't want to be scrubbing at your eyes.
I would say it is volumising and lengthening. It does everything I need in a mascara.
The only reason I've marked down sightly is because a product that is from a brand that tests on animals could never be perfect to me. It's 2019, there is no need to test on animals!
I gave this mascara an extra day of wear when this review was due as I really wanted to try it out at a convention I went to. My mascaras are known to bleed onto my lower and upper lid after a long day of expressions and sweat. To my surprise nothing had moved just like a waterproof mascara! The wand is really nice and doesn’t smudge on to my eye as easily as others. It’s a tall want with not that long spikes on it which is why i assume why. You can keep building it up and it isn’t clumpy! The packaging is super pretty and I would say its up there with brands like TooFaced and their mascara.