I've tried different brow kits over the past few years. Some over priced and some as cheap as $2.00. They definitely didn't even come close to 'It does the trick' and the overly priced ones I could never find the right shade for me.
elf is my all time favorite Brow kit because the shade is perfect for me, there isn't 5 different colors in one pallet that when combined as per instructions you look like you have just painted them on! There is light, medium, Dark and Ash to choose from. I'm currently using the 'light' but would totally love to give the 'ash' kit a go just because the colors look gorgeous and I think I could make it work!
I use the elf stencil kit also which is amazing for if you want to give your brows a whole new shape!
So yes I would recommend this to a friend and I recommend this to you.
This, teamed with the ELF stencil kit = super super brows! So easy to apply, and the choice of shades makes it so easy to match your natural brows!
Tips: Go a shade darker, especially if you use dark mascara!