L'Oréal Paris ELVIVE Anti-Brassiness Purple Shampoo Reviews

I didn’t love this purple shampoo as I found that it dried my hair out even after conditioning. Compared to other brands, it didn’t tone any brassiness out of my blonde hair, and instead gave me a few purple patches of hair! Although it is super affordable, I think it would be better to invest in a better purple shampoo and live your best blonde life.

I have relatively long, thick, blonde hair (just for reference)

As far as purple shampoo's go, this one is the same as the others and probably a more affordable price point for most people as some can be ridiculously expensive.

The colour is amaaaaazing, a nice deep almost metallicy purple and the texture is quite runny but nicely lathers and spreads once you apply it to your hair. I find it didn't really have much of a smell at the time but afterwards my hair definitely had that 'hairdresser' smell to it.

As far as noticing any difference to the colour of my hair, I can't say I did, however perhaps over time this would change.

I liked it, didn't love it, and probably wouldn't repurchase but it wasn't a bad product.

I purchased this shampoo as i wanted to see if i could brighten up my hair before i re-dyed it.

The color is out of this world. It actually looks more pigmented than a lot of dyes I've seen and used! It smells really good too, which is a nice bonus.

I've tried dried and wet applications and i think they are both as effective as each other so i stuck with the wet. Applied and left for 3 minutes while i did other things and then rinsed.

Honestly.. results weren't that wow. I used it several times a week vs the once a week as the bottle suggests as I wanted results and was getting itchy feet to bleach my hair too. Perhaps it would be better with the conditioner following but yeah, i dont think I'd repurchase.

I have dyed blonde hair and I am a natural redhead so getting rid of yellow brassiness from my hair is essential to making my dye job last. This is the third purple shampoo I have used this year. First impression is that the bottle is quite small and may fall over - i hate it when my purple shampoo gets all over the bath. The product itself is thick but glossy and the smell is a little chemically. Works up a nice lather though and my hair feels clean. Washed off hands well and no stains. I was glad to read that leave in time was only 4mins. Hair has got a nice ashy tone to it so definitely does what it says. However smell is so important to me and I’m not a fan if how my hair currently smells after use.

I squeezed in two uses in the review timeframe as I’d just had my hair coloured (foils) and I wanted to see how performed after the colour had settled. Both times it left my hair soft and shiny and the colour was great, no brassy tones. I felt the second time I used it the shampoo didn’t spread as well, I felt I need to use more product than I normally would. The only issue I had with it was the colour was so strong it got under my nails leaving them looking dirty! Can’t comment on drying my hair out as I’ve been using Olaplex

I brought both the shampoo and conditioner, the shampoo after a few washes brasiness faded and maintained the blonde. I did leave it in for about 5 minutes.

For a supermarket purchase I was pleasantly surprised and also the scent was really nice in comparison to some alternative brands.

I do prefer the L'oreal SeriExpert in comparison to this, but for the price it isn't bad at all and worth every cent.

I was pleasantly surprised by the shampoo Pros -smelled great, -cute purple bottle (which would be easy to spot on supermarket shelves) -affordable - hair feels lovely and weightless after the first wash - does what it claims and reduces brassiness

Cons - not dramatic results in reducing brassiness although I’m comparing it to Kevin Murphy’s range so this is a good affordable alternative - only available at New World and Chemist Warehouse, I shop at Countdown so hopefully they expand where it will be available

This purple shampoo from L'Oreal is great. I use a lot of different types of purple products on my white hair and most are quite good. This product is up with the best of them.

I have used it twice so far and the yellowing has reduced already, leaving with an ashy result. I'm going to experiment with leaving it in for different lengths of time to see what different results I can get, because I also don't mind my hair being quite blue. My hair is also clean and fresh as washing with this product.

The product comes in a 200 ml purple bottle with L'Oreal branding and a flip top. It is a thick, rich purpIe cream with a lovely scent. I use it as directed, massaging into my hair as recommended, and leaving for around 3 minutes. I've realised I only need to use a small amount because the first time I was quite generous and got some dandruff. The second time I used less which worked a lot better.

The blurb says it will work instantly to neutralise unwanted yellow and orange tones to help leave blonde hair looking bright and beautiful between colouring. It certainly meets this claim. My hair does look bright and clean.

I'm not sure of the price, but it is a great product and only needs a small amount per use, so will last for ages.

I highly recommend it.

I have blonde hair and I found this shampoo is amazing! I found it to leave my hair feeling fresh and clean. I also loved the smell! The consistency was good too, very thick. I found it was easy to work into my scalp. I thought it was going to stain it, but it did rinse out eventually, it just took a little bit longer then I expected. I looked in the mirror to check it was all out and it wasnt. A few times I thought it was all out and I had to go back in the shower to re rinse. My hair feels super soft and looks shiny! Happy with how the colour looks, brighter and blonder! Would use it again and also recommend it to my friends!

My hair is blonde, highlighted with my natural colour in between. I like my blonde to be vanilla and fresh but it does tend to get brassy no matter what I do. So, I was very excited to trial this new purple shampoo.

The bottle is bright purple and stylish - I love the packaging and it’s eye catching. I have tried many L’Oréal products in the past, and hoped this would be as good.

The formula is also purple. The label said to leave the shampoo on for three minutes which I did. The shampoo has a pleasant smell and while I was shampooing I shaved my legs waiting for the shampoo to do its magic!

The formula did help soften and remove the stubborn brassy tones from my hair and left it feeling silky and smelling nice.

Overall a really nice purple shampoo. Another winner from L’Oréal.