Fudge Clean Blonde Violet Toning Shampoo Review

So glad to have finally found this product! I was lucky enough to be given a 1L bottle for my birthday, and I was desperate to give it a try on my hair. I had DIY ombre'd my hair, with dark ash blonde roots to a nice platinum finish on the ends. Over time my ends became very brassy and yellow and ew. I applied this shampoo on my dry hair for the first application and left on for two minutes. I noticed quite a difference after this application, most of the ends of my hair had turned a beautiful platinum blonde but it was not consistant (I think this is due to my terrible patchy application ) lol. I have since used this shampoo about 5 times and my hair is gorgeous! No brassy tones to be seen and I look forward to being able to use this in the future to prevent my hair turning brassy :)

I've tried three purple toning shampoos, this product, Joico's, and John Frieda's. This is by the far the best of the three. It does exactly what it says it should, and helps bring out beautiful natural blonde tones in my not so natural bleached blonde hair. I put this shampoo down as the reason I get compliments on my hair colour looking so natural - it kind of highlights it and removes those fake brassy and yellow tones.

I have used so many purple toning shampoos I have been blonde for years but none of them have done the job as well as fudge does. The bottle lasts me almost a year! Tones really well I use it pretty much every time I wash my hair as I like the silver blonde colour. Highly recommend this to anyone with brassy highlights

I love this Shampoo. I use it once a week in my blond ombre hair and it makes it look awesome. before i started using it my ombre had gone a copper colour, after using it for as few washes it was nearly back to the colour i had. I have used a few different types fo purble shampoo but come back to this one everytime

Is a great shampoo on blonde hair, made a difference to brassy bits. Also when I had a purple streak it helped keep the purple tone nice and vibrant. Smell is bearable too.

I have been using Fudge Clean Blonde Violet Toning Shampoo for around 3 years now and I love it. It does what it says and it is lovely to use. I use it once every week and a half - 2 weeks to take any yellowness/brassiness out of my hair. It tones it and really does make it a 'Clean Blonde'. It smells amazing and I think it is well worth the money. The bottles lasts me 6-8 months.

Go no where else. This is the only Blue shampoo that kicks the yellow out of your hair. In my hometown only two places sell it so it is highly sought after and a bit of a secret, so I am surprised so many reviews are on here! SO agreeing with the rest: moisturing, cleansing like a great shampoo does, leave it in longer leaving those blue pigments, bringing a more ashy blonde. It does wash out with more washes dont panic if you leave it too long! Love this product . (conditioner now available too!)

This is my absolute favourite shampoo, my hair bottle blonde. I have been using this for over a year along with a violet conditioner and I can say my hair is a far better colour because of it! So much so that I get comments on how nice the colour is looking. And even my hairdresser complemented on how nice the colour is looking and she knows I do it myself. Definitely has taken the brassy look out of my hair. Fudge has the right mix for my hair. Won't be swapping from this shampoo for a while.

I have used this product for many many years. I’m not a natural blonde-y so when you bleach you hair you will often get a yellow/orange tones through it, this product gets rid of those so you have a nice consistent white blonde. This product is also very affordable and lasts a long time, so its great value to have it in you cupboard. There’s a bit of a knack to it, you have to know how long to leave it in for, as if you leave it in to long you will get some purple/ashy tones, this will wash out after a few washes though. You just need to be careful. I only use it once a week, and that’s all I need, sometimes less actually, but I guess it depends on what you like and what condition your hair is in. I love the bottle too, a nice bright purple, so you know exactly what it is. Great product, I will always have this on hand at home to brighten up my hair. :)