Fudge Clean Blonde Violet Toning Shampoo Review

I LOVE THIS VIOLET SHAMPOO. It's insanely good. It takes out any brassy/yellow tones REALLY well and leaves you with a lovely, clean, ashy blonde. I've never been happier with my hair color :)

I buy this in the 1L size with a pump which is super convenient and hassle free in the shower. I like my hair to have no yellow or brassiness at all and I have tried just about every purple shampoo there is and whilst others do ok this is by far the best. But user BEWARE, if you do not like any kind of purple tint in your hair, do not leave this in to long. I personally don't mind it so I leave it in from the start of my shower to the very end. Also over time the usage does "dull" your blonde and while not being yellow it will make it less "bright" . I absolutely love it though and now that it has the damage rewind also to add to the OG formula

this product is an amazing toner it does exactly what it says it does and gets rid of all those unwanted yellow and gold tones! i have white blonde hair and use this product twice a week to keep my blonde looking shiney and white , works wonders and I always recomend it to my blondie freinds

used about half a bottle as it was given to me by a friend, it did what it said it would after prolonged use, it just took a while to act in with my hair

I recently Ombre'd my hair and I was in serious need of toning. So I bought this along with the conditioner and I was so stoked! It got rid of all of the brassy tones in my hair after one wash. I don't feel like it dried out my hair at all either, it did dye the skin on my head a little bit but I really didn't notice it that much. It smells really nice too! But the smell doesn't linger in my hair. It comes in quite a large bottle and mine has lasted me so long because you hardly need any at all. I also like using it all over my head, even though I have brown hair on the top. I find that it makes it brighter and shinier.

Love this shampoo for taking out the brassy tones in my hair.

Be careful how long you leave it on for other wise it will stain it a purple tone, however if you want a temporary purple hue this works quite well at that.

Overall this is an amazing product that really does what it claims

This purple shampoo is great ! I have light blonde hair an when ever it goes abit yellowish or bracey tonned I shampoo my hair then purple shampoo it for approx 5mins wash it out and condition after it because it tend to make my hair knotty !might just be me ??

I am in love with this product, it is perfect for toning unwanted yellow and brassy tones. It also smells amazing and I feel like it makes my hair nice and soft. The one and only possible downside to this product as it can leave you with a violet tinge if left in for to long but i like that and it is very in at the moment but it washes out fast anyway. Really good value for money and lasts forever! this shampoo has been my life saver

When i decided to dye my hair several shades lighter blonde last summer it turned into a disaster. I had a full head of ginger which was not the look i was going for, i called up a friend who recommended this product and i haven't looked back since. It only took a few weeks to get rid of most of the ginger tones and even a year later i still use it once a week to keep them out.

I'm a hairdresser and I swear by this product!! Best toning shampoo on the market by far! Great for cool brown hair tones too, using this shampoo regularly will prevent warm tones in your hair :)