I used this religiously when I was pregnant with my first child and it was great! I didn't get any stretch marks at all. I found it was really moisturising and I loved the smell. It even helped reduce stretch marks I had on my hips from the teen years. Sadly I didn't use it as religously with my 2nd pregnancy so got a few marks on my belly but I used it afterwards and it faded them quite quickly so I would totally recommend this product to others.