I always choose this brand of hair dye when needing to re-fresh my hair! The colour doesn’t fade, very hydrating and shiny once applied and washed!
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Schwarzkopf Brilliance Review

Reviews
Tips: Don’t be in a rush to wash your hair! I find if I hold off washing it as long as I can to begin with, the colour lasts so much longer!
I love this hair dye I've found its the best by far and I've tried a few the colour last the longest doesn't fade out as quick as others my hair always feels lovely and soft after using it i usually use the blue black which i love but I've recently bleached my hair out to blonde i think I done it the worst way abs my hair was all dry but I put the blonde hair dye in and its starting to feel nice and soft again
Tips: Give it a go
When I went from blonde back to brunette I used this brand to do so. I found that my hair felt like a horse tail kind of texture but I believe that was entirely my fault as I left it in longer that recommended because my roommate was using the bathroom and I think my hair also could have been less soft due to dying it blonde in the first place. The colour did come out nice and the washout looked like a nice chestnut balayage where my hair was previously blonde.
Use this dye regularly as to retouch my roots. Nice hair dye not too strong of smell and covers all my greys well.
Tips: Better price when on special!
I used to use this brand of hair colours before I found the Olia range from Garnier, which I prefer now. But I still enjoyed using these dyes. Easy to follow instructions in the box, a pair of gloves, and after care included. As always the smell is extremely powerful so you might want to open up a window during application. I noticed the results would be super vibrant and shiny for about two weeks before the colour started fading. The colour would continue to wash out for about two weeks so always use a dark towel to dry hair during this period, and probably after that just to be safe.
Brought this in Chocolate Mystery as I was looking for a lighter colour. My last colour was closer to black then dark brown. Looked at Chocolate Rush but it was a bit red for my taste. Chocolate Mystery was easy to apply the mixture was a good thickness and didn't drip on application. Did roots first as have grey showing and a lot of darker colour on ends. Waited 15mins rather then 20 as suggested. This worked fine. Over all am happy with result, roots could be better so am going to use again as feel that now I have the colour in next application would give better coverage.
Red passion my fav! Makes my hair a nice firey red and just have not found a colour like it. Always getting comments on my colour! Absolutely recommend
Tips: After first wash hold off on washing for a few days and the colour holds longer
I used the blue black and found it had a great shine to it. I will definitely use again. Only downside was alot of dye washes out each wash so it didnt stay shiny for long.
Tips: If you get dye on your skin when washing it out of your hair use the dye in your hair to rub it and it will come off.
Easy to follow instructions & application. Doesn't cover my grey as well other products (I use the 01 black). Super shiny hair after for several washes, but alot of the colour washes out each wash. Not a fan of the gloves included, so use different ones when using this product. Smell is ok, it's not overpowering.
A month ago I used the dark red violet shade on my virgin light brown hair. The colour was very vibrant at first but has quickly faded, particularly at my ends which I assume is because my hair is long and that part spends the most time underwater while I'm showering, it's basically back to my natural colour there. I don't even wash my hair that often because of problems with it drying my scalp. If you want to maintain the red violet colour for as long I possible I definitely recommend wearing a shower cap except for when deliberately washing or rinsing. I know colour loss is somewhat to be expected because the shade has a lot of red in it, and red colouring doesn't last as long as other shades, but I was still a little surprised it didnt last longer, especially since my hair was virgin. I assume that other non-red shades wouldn't have this problem to this extent.