Colgate Optic White Toothpaste review

Have been using for a month and I havent noticed much difference, I have naturally yellow stain-free teeth. I have asked 3 different dentists and they said my enamel is naturally yellower. which is annoying because I really want them pearly whites!!!

I like how the toothpaste feels clean and has that same weird heating sensation you get from the chemicals the dentist uses :)

My partner has been using it and his teeth are whiter!

I really like this and think it does a pretty reasonable job of whitening. We are on our second tube of paste (hubby uses it too) and two friends commented recently that our teeth look whiter, so it must be working (it's hard to notice the difference on yourself when you look in the mirror frequently). I love the taste of this - and how it leaves my breath (!) and it does a good job of cleaning. I'll be buying it again.

this toothpaste is just great and affordable to and worth every penny ,my teeth were noticeably whiter after a few days. the taste is also great unlike some other ones out there that are disgusting.:) love it to bits

I have been using this for over a month now and the results are not what I expected at all. I did notice a slight change, a shade lighter at the best. I did have high expectations so felt rather ripped off . A lot of people said they liked the taste but I thought it was awful! It took awhile to get use to. I did enjoy the after taste though, and my teeth felt cleaner for longer. Also I noticed that about halfway through the tube it started to get really watery, and super strong tasting...I figured that the whiting agent wasn't mixed it completely! yuuk!

i love this toothpaste, i found my teeth where definitely noticeably whiter after only a few uses. definitely affordable and worth the money. also love the taste as its not horrid like other whitening products on the market. (: over all great product

It's like every other tooth paste that colgate has. Tastes minty, cleans pretty well and the perk is that after 10 days of use you see whiter and brighter teeth.

Tastes good, but as for whitening I didn't feel that it really helped me. Maybe slightly, but not as much as it claims to.

I was a little sceptical about buying this product, but it finally came on special at a supermarket and so I purchased it. It has now been a month and I was getting ready with the girls the other night and I realised how whiter my teeth had gotten. My teeth started off pretty yellow, just naturally. I don't drink coffee or smoke etc. I have gained a lot of confidence, I still never show my teeth when smiling in photos but after using the toothpaste for another month I soon will be. This product has made me happy and made me feel a lot better about myself.

I start using this product last week two times a day my teeth were looking a lot whiter within the few days after a week the results were a lot more noticeable not just to me but too friends aswell!

My partner and I started using this toothpaste about a month ago. This toothpaste is thicker than others I have used, feels stronger and definitely tastes stronger. Leaves the cleanest freshest feeling in my mouth after brushing! would use it for this alone. now the whitening... we do think each others teeth have become whiter since starting. probably after two weeks. happy with this toothpaste better then any other! would recommend it