Colgate Optic White Toothpaste review

The results of this toothpaste weren't that great - I expected much brighter, whiter results. My teeth don't really seem much different at all?! It certainly makes them feel clean, which I like. But as for whiter - that is debatable! The taste is quite unpleasant, very bleachy, and doesnt give that nice minty freshness that normal toothpaste does. I also find it difficult to squeeze out of the tube. I wont be buying it again in a hurry!

I found the product had quite a strange taste, really strong and almost chemical flavour. I used it until the tube ran out but had to alternate it with other toothpaste as it was too much. I didn't really notice my teeth much whiter after using it. I don't think I would use this again, I'd try another brand of whitening toothpaste.

I received 2 of these in a sample box and thought awesome! I was disappointed with the taste, it was a very weak minty taste and felt it made no difference to my teeth. It felt like I hadn't cleaned my teeth after use and the minty feeling faded quicky. wouldn't purchase it again

I decided to purchase this toothpaste due to wanting to see if it really does whiten your teeth. I have quite white teeth already but I was keen to see if this product would make them look nicer and healthier. Firstly, the packaging is so classy for an Colgate product and I love how it is able to stand up. The taste of this product wasn't too unpleasant like I was expecting. I have found that my teeth haven't gone 3 shades whiter in 3 weeks but I have found that this toothpaste has made my teeth slightly whiter, they look healthier and nicer. I also find that this toothpaste for me is the best at brushing off anything. I will definitely repurchase this for an everyday toothpaste.

I was hesitant to buy this as it was off a recommendation of a friend and at the price it was at, I wanted to make sure this worked. And it does!! I was so happy. Dont believe the hype that its going to give you shiny white teeth overnight, but it does happen. I'm still a little yellowish, but no where near where I used to be. Its this with regular flossing and mouthwash that really helps.

Note: This toothpaste has a heated effect for new people so don't freak out - you will get used to it.

I was excited to be given this toothpaste to try. The very hot red packaging gives it a very attractive appearance to start with. The taste was unexpected, and kind of menthol-ly. After using it for a while I can see my teeth look clean and maybe a little whiter. I probably couldn't say three shades whiter at this stage though. It is quite a good toothpaste but I couldn't recommend it as a great whitener.

It is relatively inexpensive for how well it serves as a toothpaste.

Have used this for a year or so with varied results. I found it made a big difference in the first few weeks and was pleased with the results however stopped after this but did maintain reasonably white teeth. I like the taste and find it makes my teeth feel cleaner than other toothpastes. Overall like this product but only buy it on sale as it is quite expensive

I have quite stained teeth so was excited and hopeful trying this toothpaste. I love the mild mint flavour and the slightly grainy baking soda type texture doesn't bother me. I have used this religiously for about 3 months now, and certainly have noticed a slight difference in the shade of my teeth. But unfortunately they are not 3 shades lighter. I really enjoy this toothpaste so purchase it when its on special.

Iv been trying out optic white for about 4 weeks now.

i actually really like this tooth paste it leaves you with a fresh minty feel in your mouth it also makes your teeth feel VERY! clean compared to other tooth pastes which i loved!! the texture is a little gritty feeling which im not use to but i actually like it now :)

the packaging is properly the nicest tooth paste packaging iv come across. price is what is expected for what you get ($8)

results- so iv been using this for about 4 weeks now, it says you will start seeing results in 4-6 weeks i think it said. i have noticed a change in colour of my teeth they are looking a shade or 2 whiter than normal with yellow stains fading

i would recommend this to everyone - results do vary but if you dont try it you wont know x

I've been desperately trying to whiten my teeth ever since my braces left them stained. Sadly, this did not work well. I saw a slight change in the colour of my teeth but nothing amazing. They were still yellow by the end of the tube. This is also tastes foul! The texture is really pastey and just horrible! I will continue my search for something else. That works.