Colgate Optic White Toothpaste review

I am a bit disappointed as it does not whiten my teeth like I expected after 4 weeks continuously using it. The price is acceptable for a WHITENING toothpaste. But it did not do the job. Would not buy it again!

Just started using this toothpaste and i flippen love it. You can notice a massive difference in my teeth. Definitely whitens your teeth and makes them feel amazing. Has an amazing taste. Love it >~<

This toothpaste is one of the best ones I've ever used. I've found that it has strengthened my enamel, and made my teeth feel stronger. My teeth are also a few shades whiter and sparkle all the time. I've also found that my teeth feel smooth throughout the day and the effects of the toothpaste are long lasting. It is definitely worth the price however it's best to buy it on sale as a tube lasts me a month.

I love this toothpaste and have been using it for years. The taste is strong and a wee bit like liniment but I like it, I am a smoker and coffee drinker so need all the help I can get to have white teeth and fresh breath and this toothpaste is my personal favorite. My teeth are generally whiter than when I first started using it but nothing like the bright white on the tv ads.

Really want to get pearly white teeth without taking the enamel off my teeth like many whiteners out there do. Noticed a minor colour change after 4 weeks. Will probably keep using as it is far cheaper than any prfoessional whitening service the dentists offer.

I definitely saw an improvement in the colour of my teeth after 2-3 weeks of using this toothpaste 2 times a day at the least. My teeth were not stained beforehand and were already pretty white, so I didn't expect to see dramatic results, but I definitely noticed that my teeth seemed slightly whiter and shinier after a few weeks.

I like the taste of this toothpaste, and it feels like its getting the job done.. Not like those clear blue/green toothpastes that taste like sugar.

Would definitely buy it again simply as a toothpaste to maintain my current colour as I feel it has some whitening properties but not enough ti justify buying it JUST to whiten my teeth.

I love this toothpaste, it helps me get white teeth without having to get it done professionally. Sometimes teeth whitening treatments done professionally can make your teeth weak and porous, so I always prefer using whitening toothpastes, hence it saves a lot of money too. The toothpaste is slightly thinner than the other toothpastes, it has a very refreshing minty flavour, leaves my teeth clean. After several uses I notice my teeth look much whiter, to maintain the whiteness I have to continue to use it. I only buy this when it is on special. A very good toothpaste.

I got this in a goody bag from chick's at flicks movie night. I was pretty stoked at the goody bag you get. The tube looks super high end in its shiney metallic red. It's not usual to rest if Colgate toothpaste. The tube sits flat on its flip top lid. The paste is normal in consistency the colour is white and the taste is not anything different from the plain Colgate. So unexpected. so the tube states that with four weeks use you will see white teeth. Whiter then usual. I beg to differ I've been using this for 4 weeks. And see not change and seem to feel the extra need of mouthwash as it feels like it's not cleaning my teeth enough. There is no fresh after taste absolutely nothing. So we're do all the powers lay? I don't know. The tube thought lasts 2 people in excess of 4 weeks. With brushing 3 x per day. I wasn't impressed at all and wouldn't pay the price for another one.

This toothpaste is ideal for anyone who wants to whiten and brighten their teeth!! This will whiten your teeth 3-4 shades lighter! It's guaranteed to change the colour. I use this as my everyday toothpaste and love the effects on my teeth colour.

i guess I shouldn't be disappointed, I haven't yet encountered an over the counter tooth whitener that does what it claims. Sure there may be an improvement but it doesn't deliver the dramatic results we want.