I don't know if this used to be more expensive, or perhaps the brands my mother bought were of the even more affordable variety, but I remember being desperately keen to try this toothpaste when I was younger, because it had THREE stripes and all our toothpastes only had one.
Eventually I did get to try it (the joys of flatting and working and spending your own money) and it was worth the wait. I'm sure my teeth felt cleaner, more sparkly, my breath more minty fresh. I can't say that it whitened my teeth or removed stains, but I don't look for that in a $2.49 toothpaste.
Am I still using it? No, funnily enough I'm back to using a one stripe paste (Colgate Total). But if the Total wasn't on special I'd totally buy this again.
This is my go to toothpaste every time. Although in all the time I've used it I have not noticed my teeth get any whiter. It does however leave my breath fresh for hours and seems to be helping keep the cavities away as my dentist hasn't found anything in the last couple of years.