I have used this toothpaste for many years, my teeth always feel clean and my breath stays fresh for about an hour after brushing, although my teeth dont seem to be any whiter from using colgate triple action they are not yellowing any more due to being a coffee drinker! Therefore i would say it does what it says.
I have reccomended this product to many people as the price is very reasonable at roughly $ 2.50 for a 100g tube makes it very affordable and can be used as a famiy toothpaste for children aged 6 years up!
The packaging is very standard colgate colours red carboard box with large white font on the front of the box.
I quite like that the cardboard is recycled
None of my family members have had any sensitivity or reaction from this product.
This toothpaste is my first choice when buying toothpaste. I have 4 children so it is sometimes hard to find a toothpaste that we all like the flavor of. This one is mild enough for everyone, it leaves your mouth feeling minty fresh. I also love that it comes in the larger family size tube so it lasts longer which makes it even more cost effective for large families.