Colgate Optic White Toothpaste review

I've used a couple of tubes of this and haven't always noticed that much of a difference, I feel that there are other whitening toothpastes that do a better job and on some days this toothpaste was pretty harsh and burned a little. Not my favourite

Have just finished my tube of this toothpaste and I haven't really noticed any difference. The enamel on my teeth was damaged when i was very young so I struggle to find whitening products that actually work. The taste is great and i love how my teeth feel afterwards

I used this toothpaste for over a month and in that time I noticed very little, if any, change in the appearance or whiteness of my teeth. My teeth are relatively white to begin with, but I expected this tooth paste to enhance their natural whiteness, at least a little and help remove any stains. Whilst I was disappointed with the whitening ability of the product, I did enjoy the taste, which I felt was very pleasant and fresh. The texture of the paste is quite 'grainy' so I did feel that my teeth were being cleaned effectively, if not whitened. My teeth always felt smooth after brushing, which indicated to me that the product was removing any buildups of plaque or tartar. This product is quite expensive and based on it not really doing what it claimed, I probably wouldn't purchase it again.

I have teeth that are very hard to whiten - my enamel beds were ruined as a baby by asthma drugs - and this is the first and only whitening toothpaste that has ever had an effect. My teeth are visibly brighter and whiter and I'm only halfway through the tube. For this result, at less than ten dollars a tube, it's a bargain to me. I am amazed! The texture is a little thick and the flavour is very strong, but I don't care, with those results.

I am nearly at the end of the first tube of this toothpaste which I am currently using, I am using the smaller tube and have been using it for about three and a half weeks day and night. I have not yet noticed obvious change but my partner says my teeth are a bit whiter. I dont mind the taste what i love is how my teeth feel afterwards, I think possibly because of the grainy feel that it does have maybe contributing to the overall after feel, In terms of whitening I think it does slight but not to the degree which is advertised.

Haven't noticed any changes yet and have been using this toothpaste for a month or more now. I know it probably takes a few weeks, but not that impressed with it.

I used this toothpaste twice a day until the tube ran out - which worked out to be about 4 weeks. I definitely don't think it lightened my teeth the 4 shades that it claimed it could but my sister said she could definitely see a difference the next time she saw me so I believe it did make some difference. I also really loved the taste of the toothpaste, and the very slight grainy feel made my teeth feel so so clean, which I loved. This is not a product I would use all of the time, because of how much more expensive it is than regular toothpaste, but I will probably using it every 6 months or so to freshen my teeth up.

i bought this after a friend had used it and said that she loved it. For $9.95 i didnt mind buying it to give it a go, the paste is very thick and powdery, i didnt mind this as i felt i was getting a good clean, the taste was pleasant also. I used this for 2 1/2 months brushing at least 2 times a day, i did find my teeth to be a little whiter after the period i used it but not extremely. I would definitely use this toothpaste again mostly for the cleaning properties, with the whitening being an added bonus.

After seeing one of the big time beauty gurus of youtube say she uses this (shes got gorgeous white teeth) I thought i would give it a go, but after going through an entire tube using it twice a day I didnt notice a different at all?. I do however think based on the ingredients if it were used in conjunction with another whitening product it would help boost the whitening

I've been using this product for a few months now. I brush morning & night with it.

I find that it doesn't taste very nice at all, and it's quite a harder tooth paste, it's not as runny as the others. As for the whitening I haven't noticed anything over dramatic with it although I do get compliments on how white my teeth are, but I use white strips quite often.

For the price of it $8-$9 I was expecting a bit better, I don't think I will be repurchasing anytime soon.