This use to be a product I'd use on a daily basis a few years ago. It guides on easily, blends and leaves skin looking beautiful and fresh, without an overly cakey look of wearing make-up - just a natural fresh look with near flawless skin. This is somewhat thicker than other BB creams - like the Garnier one, giving more coverage, but it still doesn't give the look of being made-up.
Easy to apply, with either hands or brush (depending on how much effort you want to put in) and it blends well.
The only reason that I've stopped using it, is that it only comes in one shade, and due to constant shift work and working somewhere which doesn't even have windows, I'm now too pale for it to completely blend into my skin - I switched to Moisture Mists CC cream, which blends better for my shade, but doesn't give as much coverage.