Like everyone else, I saw the hype of this mascara online so when it was on a great special I had to buy it! I love Maybelline mascara, and I have been a loyal Lash Sensational gal for years as nothing i have tried comes close so I had high hopes for this new one. The packaging is gorgeous, I love the rose gold/pink colouring and the thicker than normal cylinder tube. The wand is pretty thin and bendy which helps to get all your lashes. There is little waste of product on the brush as you don't have to wipe anything off before application. I LOVE this mascara! It makes my short and straight lashes super long with a great curl (although I do recommend using your fingers to push up your lashes to get maximum affect - I do this with all mascaras). It doesnt rub off and the length lasts all day.
I've read reviews of how hard this is to get off, and whislt my micellar water did literally nothing to remove it, my regular cleanser works just fine. A lot comes off with hot water too and then a gentle motion gets the rest off.
This is my new favourite! And the fact it is super affordable is such a bonus.