I own this in the flavour/shade Black Cherry. The lip balm comes in a unique oval shaped wind up tube with a dark red cherry themed label. I like that this is a vegan product. I find the packaging shape is good in the sense that the lip balm doesn't get stuck; many lip balms I've owned in traditional packaging get stuck when wound up too much and then you can't close the product. However, I found the oval shape awkward for application as this needed to be used sideways to apply a good amount of product. For those with larger lips, I can imagine application of this would be even more awkward.
Black Cherry is a dark crimson red in the tube with a strong cherry lolly scent. I think the smell is AMAZING! The lip balm doesn't feel waxy or heavy, and is thin enough that you don't need to wait for it to soak in and you can go in and apply lipstick on top. There is no flavour to the lip balm (but no bad taste either) which is a shame. I really enjoy lip balms with a bit of flavour. This lip balm provides a hint of a red tint, so it looks nice and pretty when worn alone as it adds a flush of colour to the lips.
In terms of what a lip balm is supposed to do i.e. hydrate the lips I found this lacking. It didn't do anything horrible to my lips or dry them out, but I only really found this hydrating when I first applied it, it just didn't feel like it nourished or hydrated my lips and I felt like I needed to re-apply this often. I'm not sure why this product is so highly rated and popular, I think it smells nice, is cheap, and an ethical purchase but it just doesn't seem to hydrate well at all? I've found plenty of other natural lip balms that hydrate well for a similar price, so I'm not sure why this one just doesn't seem to work. Overall, this a cute nice smelling product, especially to use as a lip tint, but it's not super hydrating and I wouldn't go out and purchase this again. It's not horrible and its pleasant to use, but I just don't think it does the job.