My first impressions of this product was the fact that it was such a huge tub. What great value. No need to be stingy with this product! I applied this product on my hair in the shower after shampooing and conditioning with products from the same range. The formulation is a super quick cream. I took a generous scoop of it and smothered it over my poor dry, coarse, over bleached and heat styled hair. I massaged it into my hair for a good minute. I then left it in my hair for another 3mins. I then rinsed it out. My hair felt amazing! It felt thicker and sooooooo smooth and supple. It smelt so divine. A mixture of vanilla and coconut. I love it so much and look forward to using. I will definitely repurchase again when I run out.