Having my hair coloured purple at the salon earlier this year and knowing I would not be able to afford salon upkeep, I was looking for a more affordable option. Thanks to reading other reviews and asking in the forum, this was recommended.
Affordable to purchase at about $14 online, and with a wide range colours I purchased Deep Purple and Ultra Violet. 2 stunning shades. Through a bit of trial and error I have worked out how to get the best results for me. (There is an instruction leaflet attached to the lid. However, it wasn't in English. I had to Google directions and again asked the forum for others experience)
The tub is tiny 88ml. For my long hair and density, 1 tub for full head application worked out best and gave the best results. Vibrant, completely covered hair. Did reduce my washes per week from 2 to 1, to prolong the colour. In saying that, it is washing out nicely. From the purple dye colour, fading to blue and now a hint of green. 3 weeks, 3 washes and I'm still happy with it.
Have had many compliments. I adore the colour. So keen to try other shades in the range. Intend to repurchase.
Personally the answer is yes. I have found directions to be wonderful. It gives a great vibrant colour, fades out beautifully - quick enough before the colour boredom sets in, but not so soon as to be a waste of money and precious dyeing hours. After a condition I find it stops running in the shower which is nice compared with other brands that run no matter what. Main issue is colour transfer, especially on my pillow. I have stained a fair few pillowcases and always take my own if staying elsewhere now. But otherwise 100% recommend Directions if transfer isn't a worry
Tips: Dark pillow cases! Wash hair early in the shower process so it doesn't keep running and always try wash in cold water to maintain colour for longer. Buy from Highness online for the cheapest price I've found ;)