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La Riche Hair Cosmetics Directions

La Riche Hair Cosmetics Directions
Overall rating from 59 reviews so far:
4.5/5
Would use it again?
4.5/5
Did it do what it said it would?
4.4/5
Would recommend it to a friend?
4.5/5

Directions Hair Dye by La Riche

Intense Semi-Permanent Conditioning Hair Color Directions hair dye comes in 34 vibrant shades of semi-permanent color.

For intense results the dye should be applied to bleached hair. When applied to virgin (unprocessed) hair results will vary according to hair texture and color.

 

Website www.lariche.co.uk

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La Riche Hair Cosmetics Directions

La Riche Hair Cosmetics Directions

Reviews

Overall rating:
5.0/5
3rd May, 2015
0 members found this review useful
Vibrant colour, easy to use

I have tried both the Spring Green and Cerise shades in this brand and was very pleased with both of them! The product spreads well in both dry and damp hair so it's easy to get an even coverage without using excess dye. It also has a pleasant and unobtrusive scent unlike many other hair dyes. The colour is initially very vibrant and will last well for 3-4 weeks before showing significant fading, and even then usually fades into a pleasant pastel shade. Colour also doesn't bleed or stain clothing/shower walls as much as other brands.

Tips: Bleach your hair beforehand - the lighter the better - and do not use conditioner between bleaching and dyeing. The colour will hold better the more porous your hair is. Leave in for as long as possible (a few hours to overnight is best) and use only cold/lukewarm water to rinse out, then use your favourite conditioner if you want. Try to shampoo your hair as little as possible afterwards to keep the colour in for longer!

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Overall rating:
5.0/5
29th July, 2015
0 members found this review useful
Love this product.

I use to have red hair and this color held really well! And all the colors are super vibrant and amazing. Also I decent price. Still have half a bottle somewhere at home haha. Honestly best stuff I used to color my hair. I tried everything this one was the best.

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Overall rating:
5.0/5
14th November, 2015
2 members found this review useful
LOVE LOVE LOVE!

I have always enjoyed having crazy coloured hair and trying new things. My problems always was that I got bored easy of the colour, that the upkeep became too much of a hassle (because so often these vibrant colours do not last) I tried La Riche Directions from just searching through Hairaddict.nz (seriously go check them out) And found La Riche Directions, I had NEVER tried this before or seen any reviews on it. Total impulse buy. So for a low $15 (free shipping, arrived within two days) I bought Carise!

And it is my new colour. I use this colour on the bottom of my hair as an ombre, bleach beforehand. (initially)

and it lasted 3 weeks with no touch up!!!! which is just amazing! and when I do need to touch it up it grabs to my hair without having to rebleach.

I am a happy shopper and manage to get three uses out of one little jar. My hair is almost midway my back and a majority of it is in this colour!

Check out my photowall!

I am converted!

Tips: Try it! Bleach your hair beforehand if you want super vibrant results! Shampoo less or use a dry shampoo to prolong colour (sulphate free shampoo is great too)

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reneehi
8th December, 2015

Thank you, thank you, thank you for the website!!!!

Overall rating:
5.0/5
8th January, 2016
0 members found this review useful
Amazing Vibrant Colour that lasts!

I love this dye! I have used Atlantic blue and Violet and I get great results everytime. I have long black hair and used manic panic bleach to lighten about 20cm at the ends. When I apply it I give it a good coating and wrap in tinfoil then apply heat with my hairdryer, I then sleep with the dye in overnight, the longer this is left in the better! It is vegetable based so does not damage the hair at all, in fact it is good for it! The next morning I wash it out and use a vinegar rinse which helps seal the colour in. I get awesome results everytime I do this, my colour lasts for months and months. I totally recommend directions, a hundred times better than manic panic.

Tips: Wrap in tinfoil and apply heat Leave on overnight Use a vinegar rinse

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Overall rating:
5.0/5
27th February, 2016
0 members found this review useful
Favourite

I use the hairdye every time! It lasts amazingly and I have used almost every colour. As it is a conditioner dye, pre lightening is needed (unless you are very blonde to begin with) but your hair can still have brassy tones and this will still work perfectly. I have noticed that their blue colours last the longest with them usually lasting a month before they need a touch up. All of the colours fade pleasantly and are easy to touch up. If your hair has high levels of damage to it, their yellow colour will not stick properly to your hair, I have no idea how or why it doesn't but it won't stick. The package says to leave for 15 minutes but I usually leave it on for 3 hours +, and you can leave it on overnight as it is conditioner based and won't damage your hair.

Tips: Use sulfate free shampoo to minimise colour loss, and watch out for staining when freshly dyed.

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Overall rating:
5.0/5
6th April, 2017
0 members found this review useful
My first choice for Purple

This was my favorite product that I used when I kept my hair purple for a few months during my maternity leave. I tried a variety of different at home brands including Manic Panic, but La Riche was the only one that kept it's bold tones past 1 wash.

I felt my hair looked not only va-va-voom purple, but it felt nourished and looked lovely and shiney too.

Sadly good things come to an end and while I did get a couple of washes before the colour started to fade, fade it will ( I swear I almost cry when I wash my hair and see all the purple go down the drain) I used this on pre-lightened hair, so in general It was less likely to hold the colour for long.

Price wise I do find it a good buy, with a decent amount of product so that meduim to long hair will get away with 1 pot per application.

1 thing I did find however is that evetually my hair turned to these different shades of grey, green, aqua, blue and purple as it washed and faded out. I personally didn't mind this at all, it was like having a different style every week as it faded right down.

I would totally use this again and would like to try other colours in the future.

Tips: I was able to get my hands on this at Cosmic Corner in Auckland City.

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Overall rating:
5.0/5
11th December, 2017
0 members found this review useful
BEST WHITE TONER EVER!

For years I have bleached and dyed my hair. Naturally a dark strawberry blonde it is hard for me to remove brassy orange tones from my hair even with a daily purple shampoo and conditioner. My hair will go purple and still have horrible orange tones except of course when I use the Directions White Toner. I had watched reviews on YouTube but I don't believe anything till I see the results myself. I was absolutely awed and in 25 minutes my hair was the whitest I have ever managed to get it and in great condition. I love this product and the only fault I can find is that it is not readily available in mainstream market. Looking forward to trying some of the other colours. My hair is just above my shoulders and I used the whole jar for one application. It's around £5 online in the U.K. so paying $20 in N.Z. is not easy but it's still worth it!

Tips: Buy more than one at a time.

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Overall rating:
5.0/5
8th June, 2019
0 members found this review useful
Bright!

I had pretty much white blonde when i decided that i wanted to go bright for the first time ever! and boy were they bright! I went a bright purple then pink. This is an amazing product if you want bright as its more of a conditioner then say dye which is something i needed with my poor bleached hair. I loved this product it stayed in my hair for quite a few weeks bright before fading. The only thing that was a pain for me was when i decided i wanted to go back blonde! it's really hard to get out!!! the colour like stuck to my hair. If your wanting bright colours id 100% recommend this brand! If you have blonde hair you should almost get the colour on the box.

Tips: Wash hair once a week, it makes it last longer

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Overall rating:
5.0/5
17th October, 2021
0 members found this review useful
Stunning colours

I love these colouts so many to choose from very affordable and love that they come in wee jars you can pop lid back on when you don't use it all and keep for touch up and they smell so yummy and make your hair feel smooth and beautiful!

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Overall rating:
5.0/5
22nd October, 2021
0 members found this review useful
My go to

Directions is the brand I have been using for 6 years now. Occasionally I try something else, but I always come back to this. The colours are stunning, they blend well, they last a long time, they wash out beautifully, creating an ever changing range of colours. Definitely worth giving a go if you're wanting to try brights. Lasts well on bleached hair and makes your hair feel great. Every colour has it's quirks, so worth testing things out (ie: greens tend to bleed more than other colours I've found). I generally stick with blues/purples/pinks, and get good wear. As always, red pigments will generally wash out faster than the other ones.

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