Directions Hair Dye is a brand that has good reviews online and is inexpensive. When I was looking to dye my hair blue, I got this in the shade Atlantic Blue.
I bleached my hair to a light yellow and then applied this after washing and drying the bleached hair. Ignoring the instructions, I left this on my hair for around 5 hours (my sister trained as a hair dresser and assured me this wouldn't damage my hair). After rinsing it out I was excited to blow dry my hair to see what this looked like.
Immediately I was disappointed. Instead of being a vibrant blue, this was - at best, a pale, ugly green. It was like the pigment didn't absorb into my hair fully. I was upset because my hair had been bleached to a pale yellow and toned to take some of the brashness out. I definitely did not expect it to turn green - especially an unpigmented green.
While the pot is easy to use, I was super disappointed in the results and bought a different dye the following day which worked far better. It could be my hair type or the shade I chose but I will never purchase or use this brand again. Especially when there are more affordable, more pigmented dyes out there.
Now I have heard wonderful wonderful things about this - and I have no idea how the coloured dyes work, but my review will be solely based on the white toner. So if you’re looking for a review on the dyes, skip this one!
Alright so I want to mention that these little pots are sold for 4 pounds over in the UK, but in NZ i had to track mine down from trade me where I paid $20, when I received it, I was more than upset with how little it was, and how little product it contained.
The pot is also a little difficult to work with! I find transferring it to another pot sort of useless as there is such little amount in there, but then again you can’t get your dye brush in the pot either! It’s also near impossible to open the container when you first get it!
So I wanted to purchase the white toner, because I got my roots done and they were slightly more yellow than desired. I did as the directions said, wash hair, put it on, wait for 15 minutes, wash out.
I put it all over my yellow roots, waited 20 minutes and washed out. Sadly, the yellow in my hair was still there, but the surrounding areas that are platinum blonde had turned purple! I’d only left it 5 minutes longer than the recommended time and it turned purple! Lovely! Not!
I was left with a lovely silver, purple hair, with yellow roots! Not happy! Because my hair is platinum it took way longer than 20 washes to get all that colour out! So be warned!