I found this product in the warehouse a couple of months ago and was really attracted to the packaging.
It looked reliable and really appealing with the colours that were used.
I had brown hair and wanted some highlights but didn't want to go to crazy with bleaching straight away.
The bottle was easy to function which was a blessing because I usually have trouble figuring out how to use all these new bottles.
I liked the consistency of the gel and the smell as well, it wasnt to sticky and the smell was bearable.
I put a bit in my hair then activated it with my hair dryer which wasn't complicated at all.
The bottle suggests to apply more for desired effect so that is what I did and my hair went very light brown with a few applications.
My hair did feel quite dry though so I took a break from using the product but I was quite satisfied with it overall.
I brought this at the end of last summer to mainly use on my roots (I have dyed blonde hair) and thought it could have been a better option than constantly re dying my hair. I have had many successful Loreal products in the past so I was excited to try this out.
This comes in a handy squeeze tube with a bright pink flip top lid. The instructions on the back say to apply it to your hair and then "activate" it by blow drying your hair or going out in the sun. I tried both and found the hair dryer more effective and I could see results a lot faster I also noticed when it sat in my hair and dried in the sun my hair went really hard and straw like, like I had dumped a big blob or hair gel in my hair.
I haven't noticed my hair any drier than normal in the areas where i applied the jelly.
I never used gloves to apply it, but if you don't wash your hands right after using it they go a white colour like if you had burnt your skin... Not pretty.
I would buy this again if my favourite lightening spray wasn't available I did notice results after 2 applications and I think the more your out in the sun the more it works. Even after blow drying it.