I found this BB cream quite thick. It was good because a light layer gave a good effect, however, I found sometimes I couldn't get it as sheer as I wanted. The thickness was strange as it was constantly also leaking out of the product if you put it down without the lid on!
I applied it with my fingers, and had no problems with that. I tend to apply a little more under my eyes to brighten my face, and it works really well for that. It wasn't cakey or flakey.
I thought it did a great job of helping to control oil on my face (usually after a couple of hours after applying BB cream/foundation, my face gets quite shiny). This would last the day with only a slight shine on my nose and forehead.
I found it was great and didn't rub off on clothing or pillow cases, and it felt like my skin could breathe. All in all, I really liked this product.
I have really, really oily skin, and this is the best BB cream for it that I've tried so far. I'm pale but not super pale and it suits me quite well.
It has quite a thin consistency, so it makes it quite hard to control how much product comes out. However, it applies and blends really well on the skin. It's quite sheer to start off with, but is easily build-able. It covers my imperfections, but is still sheer enough that you can still see my freckles (which I like).
I apply it with a mattifying primer and the powder before foundation method, and that combination seems to control any oiliness quite well. Normally, no matter what I do or what products I use, I end up looking like a giant oil slick, so this is quite refreshing!
It does wear off quite a lot by the end of the day, but that could be because I don't use very much.
Tips: Try it with the powder before foundation trick, because the thin consistency works quite well with this trick