Fudge Clean Blonde Violet Toning Shampoo Review

Seriously amazing product. I have always been skeptical about toning shampoos but my sister in-law gave me this to try on my Bleached hair because it was quite yellow and WHOA. Using this twice made my hair amazing white and in places a lilac colour but that faded after a couple of washes.

I have used a million different purple shampoos as my highlights tend to throw a lot of gold, and to be honest, always found them a bit useless - but the fudge one is amazing. I love it. Since I've been using it, I have had so many comments on my colour.

I recently died my hair blonde, it took 3 visits to the salon to get it the color i wanted but it kept going brassy quite quickly. I use this shampoo once a week and it makes my hair a beautiful silvery blonde while keeping my dark ombre roots the right color. The only downside is how dry your hair feels

I absolutely love love LOVE this product. it is so amazing and take away all the yellow/orangey tones and gives your hair a really nice ash look. I buy this religiously and would never change it. A must buy for all blondes 

I really love this shampoo. It smells delicious and leaves my hair soft. An alternative brand I have been using really stripped my hair so it was refreshing that this was so gentle and nourishing. It also doesn't stain the hair if you give it a quick wash which made me super happy. It is a huge bottle and 9 dollars lessthan other similar products so its major value for money alsom

This has to be THE best violet shampoo I have used.

It's really strong, so you don't really need to leave it in for very long before it works it's magic. Watch out if you are really platinum blonde - your hair will turn purple super quick!

I found that I only need to use it about once or twice a week once I had reached the level of Ash I was after.

I also found it was better to wash my hair with normal shampoo first, as this doesn't foam up well as a first wash, especially if you have long hair.

This shampoo is amazing! With most purple shampoos I have to leave it in my hair for up to 30minutes before it even works but this shampoo I literally massage into my hair and it works straight away! I would not use anything else. This is all you need ;) the price is so reasonable as well!

I read this product was one of the best toners and this proved to be the truth. Fantastic results and people noticed. You know its good when you get comments. Every now and then i would purposely go purple/silver colour. It creates a pastel effect like Katy Perry has had

I used this in my hair when I had a sassy blonde fringe to go with my dark brown hair. I'd leave it in for a couple of minutes, wash it out and viola! No brass! I had a mishap with leaving it in too long and it going lilac, but I loved that and it was a bit of a signature of mine which I could achieve with only my shampoo ;) I highly recommend this, but not leaving it in too long unless you are deliberatly trying to go lilac <3

This shampoo is in my hair care ritual. I use this every second time I shampoo my hair, with the huge pump bottle readily at hand. After a visit to the salon, this shampoo is my saving grace as sometimes my hair comes out much more orange toned than I like, I prefer a very cool ash toned blonde to suit my complexion. I would advise people to be a little careful with leaving the product on too long, check it regularly while it is applied as it is so strong it can easily leave your hair with a purple tinge. Overall, I love the product it is a repurchased item of mine, with correct application and usage it will leave your golden locks perfectly cool toned :)