Fudge Clean Blonde Violet Toning Shampoo Review

I love this product, it keeps my blonde hair looking fresh and healthy. It removes that brassy yuck look instantly. I use mine once a week. It has a pleasant fragrance and leaves my hair soft and manageable. A little goes a long way, you don't have to use very much at all, I have long hair and it is very good value for money, lasts for ages. Every now and then to be a little different, I leave it in longer than suggested just to get that purple streaky effect. It washes out after a couple of normal washes. I highly recommend this to everyone

I have used so many purple toning shampoos I have been blonde for years but none of them have done the job as well as fudge does. The bottle lasts me almost a year! Tones really well I use it pretty much every time I wash my hair as I like the silver blonde colour. Highly recommend this to anyone with brassy highlights

I've tried three purple toning shampoos, this product, Joico's, and John Frieda's. This is by the far the best of the three. It does exactly what it says it should, and helps bring out beautiful natural blonde tones in my not so natural bleached blonde hair. I put this shampoo down as the reason I get compliments on my hair colour looking so natural - it kind of highlights it and removes those fake brassy and yellow tones.

so recently I decided to get an ombre blonde look done to my hair and this is what my hairdresser recommended to keep it from going brassy :). the shampoo itself is easy to spread and goes far (two squirts does my hair), its Cadbury purple, and I leave it in for 5mins per time and wash my hair with it once a week. my blonde still looks great almost a month on and this is the only toning product I've honestly used- didn't even need its matching conditioner so for me its very cost effective although I paid $30.00 not $19.95 so the price has been bucked up. it didn't stain my hair at all and that's about it :) highly recommend it.

This stuff doesn't muck around - it has more toning effects than anything else I've ever tried, meaning you can use less and less often.

A couple of bonuses with this product - it is cheaper than a lot of other salon brands plus Fudge doesn't test on animals. Yay!

One downside - if your skin reacts to toner at the hairdresser, you may find you also react to this product. Try to keep it off your neck while you wash your hair.

I am no longer blonde, but when i was this was the only toning shampoo that showed results almost instantly. i reccomend this product to everyone wanting to tone their hair. Be careful not to leave it in too long though, because you will have a bright purple scalp

Love this shampoo for taking out the brassy tones in my hair.

Be careful how long you leave it on for other wise it will stain it a purple tone, however if you want a temporary purple hue this works quite well at that.

Overall this is an amazing product that really does what it claims

I'm a poor student with naturally dirty blonde hair, but this is wow amazing! I can only afford to get my hair done every 4-6 months, and this shampoo keeps my hair looking fresh and natural for as long as possible! It also helps give my regrowth a natural look, so it doesn't look too trashy when I can't afford to get it touched up! I highly recommend this shampoo! It far surpasses any other toning shampoo I have used!

I have tried many purple shampoo products but nothing beats this. As a naturally mousey brown hair colour I dye my hair blonde often to avoid re growth and occasionally my hair will go very yellow or golden and this purple shampoo gets rid of that completely and gives a nice ashy colour to the hair, if used to often hair does turn purple but even that still looks nice.

omg where do I start? The fact that it saves me from the fresh bleach look is a good place to start. as soon as I touch up my roots with bleach I chuck this through my hair (mostly on the freshly bleached bits) and let it sit for a good 5-10mins then condition with the matching conditioner. the scent is also quite nice. its quite an intense dark purple too so it definitely works!