I love the way this matte black little square container sits on my vanity. The minimal e.l.f logo and product name are small enough to keep with the minimal vibe but large enough not to mistake it for something else.
The sifter inside is huge! Don't make the mistake of turning it upside down and tapping it without the lid on tightly or you will look like you've bathed in talcum powder.
The powder itself looks extremely white and although I got the clear version, I was hesitant to put it on my already fair skin. I do have to be careful not to put too much on as it does tend to give me a slight white cast sometimes. Using the biggest fluffy brush I can find helps minimise this problem. I know that this is a matte powder but I find mine quite glittery. It tends to settle in the lines under my eyes and the glitter brings even more attention to an area I would prefer to hide. Apart from these teething problems I do think that this powder mattifies my makeup and helps it to stay put longer.
I would definitely not recommend this if you have extremely dry skin but as an oily-faced girl I think it helps keep shine at bay and gives evrything a smooth finish.