Received the colour "Rule" 105. Colour is a purpley pink.
It’s non drying and doesn't flake once dry like some others. Takes a few minutes to completely dry once applied though.The shape of the applicator is great. Allows for an even spread and reaches all corners without effort and I love the smell of the product. Know I'm not supposed to taste it but doesn't taste bad either....licked my lips before it was completely dry. It does give a matte finish, which is what its supposed to do and light on your lips. I have rated the product without rating the shade as requested, BUT.......
Here's the negative and instructions said not to rate the colour of the product but I have to mention this. Though I normally wear earthy tones, I did like this purple lipstick once applied. As the product wore off it became a bright pink colour on my lips, so required reapplying during the course of the day. After work I tried to remove it... now people, pink is not my colour......my lips were a bright shade of pink and it does not come off no matter what I tried, could still see a hint of pink when I got up the next day.
Overall not bad but I sincerely hope the other shades available in this range doesn't have the same problem. At this stage I am not sure if I will buy this product again.
I have "I Decide" "I Empower" "I Magnetize"
I Decide is a beautiful pinkish-red colour it's a really nice pigmented for a fitting outfit with the same colours it's beautiful.
I Empower is a light brown colour, I don't wear this too often, I don't feel like it suits me too much because I have olive skin colour so it's a bit weird on me, and I have natural pinkish coloured lips so nude brown doesn't suit me too much.
I magnetize is a lovely red coloured lipstick that is bold and stands out! I recommend these lipsticks they are really easy to apply, doesn't dry up your lips and most importantly it lasts long!
And finally, these lipsticks don't have an awful smell or taste in case it gets in your mouth and doesn't make your lips stink either! Bonus!