The L'Oreal Signature Rouge is a great alternative to popular matte liquid lipsticks.
I find most liquid lipsticks very drying, and while long lasting, they don't wear evenly, leaving a patchy look after a few hours. This was, in a way, the opposite.
There's a slight sheen to the finish, so it's less flat and one-dimensional than other liquid lipsticks. I much prefer this finish, it looks less 'painted on'.
The applicator is one of the best I've used, it holds just the right amount of product and makes application easy without flooding or feathering.
It doesn't take too long to dry and 'set' in place. It lasted pretty well, maybe 4 hours before needing a touch up, but unlike other similar products, reapplication is smooth and even.
I will definitely be checking out other shades from the range!