I brought this mascara as it seemed to be one of the best for length and volume in an affordable price bracket.
In terms of packaging it was in a bright yellow plastic mascara tube that was the typical fat Maybelline tube.
I also picked this one because the brush was a bit more normal. The bristles were thick but typical in shape and material. And the wand was also normally shaped (straight).
In terms of applying the mascara. On one application I could get 1.5x lashes and after several coats 2x lashes. But not 9x. Not that I expected to, but it does annoy me that you never get lashes like they do in the adverts.
The colour of the mascara was a strong black and in terms of volume, also about 1.5x volume. It did also clump very slightly, but not significantly.
The mascara lasted all day and didn't smudge which was fantastic and although not the waterproof version (as that only gave the potential of x7 length) it was still a bit resistant to being totally removed by water or make up remover.
It is a better mascara than ones that don't promise to lengthen your lashes, but I think they over state their claims slightly.
My all time fav mascara!!! It builds well from a light "no make up" look to full on going out "falsies" look without becoming clumpy or giving you the horrible spider lashes. I swear by this mascara and I am constantly having people ask me if my lashes are real :)
Tips: When applying multiple layers, make sure you don't let the mascara dry.