I purchased this mascara after hearing great things. My Too Faced Better Than Sex mascara had arrived and I was disappointed, so I needed something that I could get my hands on quickly, without spending too much money. Maybelline is perfect - it is affordable and available at the supermarket.
The packaging is a standard Maybelline size and shape, but more classier and feminine than their past mascaras. It is solid and easy to hold. The brush is unlike any other mascara brushes I have used or seen - it is quite small, thin and plastic. The bristles are short and spiky, not 'fluffy' like most other Maybelline mascaras. You can see the bristles very clearly, they don't have mascara clumped on them.
This mascara performs.. well. Good, but not great. I like it, but don't love it. It separates and lengthens my lashes and there is zero clumping or fall out. It is a deep black and lasts all day. It is easy to apply and can be built up. However there is no wow factor for me, I wasn't amazed at my lashes, but they certainly looked nice.
I probably won't repurchase this mascara, simply because I would like to keep searching for my holy grail, however this is likely to be more a case of personal preferences and individual needs.