I've never used a brow pomade before and was surprised by how much I like it.
The brush is really great, which is unusual for brushes that come with things! I found it picked up product and distributed it evenly and simply.
It lasts until you wash it off which was a pleasant surprise - no brows running down my face during the torrential rain fall!
I think this is a nice step up from brow pencils for people who want a bit of extra oomph to their brow game, but aren't looking to tint them.