Colgate Optic White Toothpaste review

It brought on sensitivity which I've never had before!! Didn't notice any change since I wasn't going to let it make my sensitivity worse :( was such a fail

I'm very skeptical about products claiming to whiten, often a lot of hype with no results! I was eager to see if Colgate could deliver what it promises. I have some discolouration of my teeth, particularly the bottom ones. I used the toothpaste daily for over a month and I have noticed some lightening of those teeth, not so much the top. I didn't enjoy the taste (was slightly chemical tasting) but the feeling after brushing was fresh! I would buy again!

WOW - I have used several products that claim to whiten your teeth - with no luck. This product is different. For starters, the tast is fresh so you actually feel like your teeth have been cleaned as well as whitened. I noticed some tea staining on my front teeth had lightened over a two week period. I was concerned that the continual use of the toothpaste would cause damage to my teeth however my dentist says my teeth are totally fine! I will definitely be continuing to use this product - it's a very cost effective way to lighten your teeth by a few shades.

I didn't really notice a difference but the toothpaste is good value for money and doesn't leave a bad aftertaste.

I have had yellow teeth for as long as I can remember & have been quite concious about them. I didn't notice a difference straight away, but then my partner mentioned that they looked whiter. He's quite observant at the best of times, but I didn't think teeth would be of them.

I actually like the taste, it doesn't leave a chemical taste in my mouth like some toothpastes do if you forget to rinse. My teeth have whitened 2 shades after 3 weeks & I'm hoping I'll get another shade lighter after continued use.

Price is good too, some products taste foul & cost 3x more then this with lesser results

I got sensitive teeth from this toothpaste unfortunately. Due to this I wasn't able to use it enough to get results. I'm alternating it with other toothpaste at the moment just to get thru the tube. I don't usually suffer from sensitive teeth either :(

After using Colgate Optic White toothpaste for a week, I noticed visible changes immediately. Because I like to indulge in coffee, you could imagine my teeth were affected by the caffeine. So I was really surprised to notice the difference after using this product. I have now been using it for over a month the results have been great.

Nice affordable product. Did not notice a dramatic change in colour but seem to be slightly whiter. Overall good product for the price

I have been using this product for nearly four weeks and all I can say is impressive results in the first few days, but not much more after that. The taste is also quite different from other toothpastes as it has a much more mintier taste than usual. I didn't really see four shades whiter teeth in four weeks, more like one or two shades. Maybe with a longer use I may be able to see much whiter teeth. I would really recommend this to people looking for a more affordable option to whiter teeth.

Ok so.. I have been using this on and off for the past few Weeks.. The reason why I say on and off is I had instantly whiter teeth after a couple days but the minute you top using it, you lose your new lighter pearly whites.. So what do I think? Because its quite intense (I will explain in tips) I think you are best to use this in the morning and after a coffee.. I wouldn't recommend using at night (see why below). The pro of this toothpaste compared to many others is your teeth stay clean for A LONG TIME and you wont wake up with that grose build up in your mouth.