Although I am pretty careful about brushing my teeth twice daily, drinking water, using mouthwash etc, I find that my teeth do end up with a slightly yellowish tinge to them so I purchased this to try and remedy that.
I found it gave a decent clean, but I didn't really notice too much difference in the colour of my teeth. My teeth can be quite sensitive and sometimes products such as these will irritate them, but i didn't have any problems in that regard.
All in all, I probably won't be repurchasing.
Yes totally love this toothpaste, best on the supermarket shelves. When I first used it, for roughly a month, it would make the skin on the inside of cheeks and lips peel. It has lighten the colour of my teeth, n8t dramatically, but enough for the price of it.
Tips: No tips just do as it directs, but give it at least a month before making a judgment.