Colgate Optic White Toothpaste review

A good fresh tasting toothpaste. I enjoyed using this as I liked the taste and the freshness that it gave after brushing. I have used a good 3/4 of the tube and unfortunately it hasn't whitened my teeth as described. Due to this I feel that it is overpriced and under rated. The only good side of this product is the fresh taste that it leaves in your mouth.

I use this toothpaste currently and have since it came out, it does make a difference but you really have to brush twice daily and for a good 4-6 weeks I did however stop using it for a few weeks and I feel my teeth started to look dis-coloured again. I like the taste and I will continue to use this product.

This product is just your normal toothpaste. I didn't notice any effect of whitening on my teeth, I would not use this product again.

Iv'e been using this tooth paste for a couple of months now. At first I was excited, it had a nice fresh taste, but it clumps up on my bottom teeth unless I brush vigorously; which I HATE doing. After the months that I've been using this product twice a day, I've been let down. My teeth aren't much whiter than they were when I started using this toothpaste. The box says, 3 shades whiter after 4 weeks. My teeth after about 2-3 months are maybe 1 shade whiter

It's a bit hard to judge really... What is a "shade of white" let alone 3? Taste was better than I expected & as a toothpaste, works well. I use an electric brush. There seemed to be enough in the tube to last a while.... I've been using it for about 6 weeks. It is good that it says not for children, cause then I don't have to share.

I was excited to try this product, and can sometimes be quite self conscious about my teeth, which aren't as white as i'd like them to be. I used this product for about 7 weeks, 3 weeks longer than they said to, and to be honest I couldn't really tell any different. I think this is one of those products that I would have had to use for a considerable amount of time (perhaps a few months) to have any kind of effect.

I love this toothpaste it worked so well at removing my coffee stains and once i paired it with the optic white whitening pen unbelievable results in a very short time great considering I had a wedding to attend in less then two weeks

I found this product did whiten my teeth as it said it would. Probably about 2 - 3 shades lighter, this whitening toothpaste is one of the better ones I have come across. However, I did find it has some downsides. The main downside for me would have to be the fact I came out in pimples on my chin when using this product. I know of other girls who encountered similar issues, so know it is related to this product... not sure why though!

i was felling spontaneous in the supermarket the other day and decided to grab this, first time using it...

i felt it didn't foam up as much as my regular tooth paste does, and kind of has a gritty feeling to it. the taste is quite nice, not too minty. real fresh feeling my teeth feel REALLY clean after wards

now.. i have been using this toothpaste for about 2 months now and i haven't really noticed a difference. i go through an extra tube compared to regular tooth paste and to be honest i dont think i will repurchase after my tube has run out

After my disappointment with Colgate MaxWhite, I wanted to try a new whitening toothpaste and gave this one a try, thinking it will be better and more effective than MaxWhite.

It turns out it was just another disappointment. It wasn't effective at all. No visible whitening results after using the whole tube.

I always make sure to brush before sleeping and I never go to sleep without brushing my teeth and still, the product has been ineffective.