Colgate Optic White Toothpaste review

After seeing the adds for this on tv I was a bit skeptical, but ive been using it for a while now and even my husband has noticed a change in my smile!! Its not something that happened straight away but maybe 3 weeks later I started noticing a whiter appearance to my teeth. Great product. Something we will keep using in our house

I really like this and think it does a pretty reasonable job of whitening. We are on our second tube of paste (hubby uses it too) and two friends commented recently that our teeth look whiter, so it must be working (it's hard to notice the difference on yourself when you look in the mirror frequently). I love the taste of this - and how it leaves my breath (!) and it does a good job of cleaning. I'll be buying it again.

I had seen an improvement in the colouring of my teeth but it seems like a product you'd have to use multiple times in order to see a good result and also stick to the same paste

I had heard that this toothpaste didn't really do what it said it would, but after using it for about a month I have noticed that my teeth are a lot whiter! Especially in photos they are looking much whiter.

I liked this toothpaste and I do feel it whitened my teeth. I like the way it felt (texture was nice)and the taste was pleasant. I feel like it cleaned ,my teeth very thoroughly as well as whitening them.

For me,this worked. The minted flavour is so strong it almost burnt my mouth! While it did slightly whiten my teeth,it didnt get them 3 shades whiter like it claims to and my teeth didnt start getting whiter until I used it with an electric toothbrush.

It would be good for someone who only has very slight discolouration or someone who wants to maintain the whitness of their teeth

im a non-smoker but due to reflux from allergies teeth dont always look white. this was not too harsh on my teeth. It tasted fresh and after 12wks i can see a difference... but it definitely is over-priced

Only found this a few months back and gave it a good try. i think it worked with the whitening side of things, to be honest, im a smoker, so i dont see the difference, but it had a great taste to it, and it felt like it was working. Each to their own, but it was the first and only whitening toothpaste i have tried.

I've used two tubes now.

My teeth are def alot whiter.

They feel very clean and polish after brushing with optic white.

I think this is the toothpaste I'll stick to from now on.

It does do what it says.