Colgate Optic White Toothpaste review

I like this toothpaste, after using it my teeth feel super clean and I also like that different texture it has. Although I haven't noticed a difference in the colour of my teeth. But I would definitely use it again

I've tried other whitening treatments and had sensitivity and little/no results. This is actually very good! I definitely noticed a difference in a month, not Hollywood white, but definitely whiter, and I didn't have any problems with sensitivity. It tastes different from normal toothpaste, but I got used to that quickly, and as a bonus it somehow makes my teeth feel cleaner.

After seeing the adds for this on tv I was a bit skeptical, but ive been using it for a while now and even my husband has noticed a change in my smile!! Its not something that happened straight away but maybe 3 weeks later I started noticing a whiter appearance to my teeth. Great product. Something we will keep using in our house

I tried this toothpaste, it did not whitening my teeth by three shades all, did I not notice a difference at all really. Only good thing was that it does leave your mouth feeling fresh. Probably wouldn't use it again.

I didn't notice much difference with this one, it was nice and gave me a fresh feeling mouth but didn't stand out from any other whitening toothpaste. Probably wouldn't use again as noticed more difference from a cheaper brand used before.

I have tried a variety of different whitening tooth pastes but this is the first product I have used that I have actually noticed a difference with. I'm not sure how to judge the "three shades" but my teeth are definately whiter. It tastes strange at first but now I prefer the taste to normal toothpastes - it seems less sweet...

It lighten my teeth slightly but hardly noticeable after 4 wks of using it. It can be very strong and stingy.

After seeing the ads, I was like wow! I must have this!..... so I bought it, it tastes the same as every other toothpaste and my teeth went 1 or 2 shades whiter then stopped.... nothing spectacular happened after that, really quite disappointed and thought it did just the same as other toothpastes on the market but more than triple the price :(

I love this toothpaste so much. I have tried so many different whitening toothpastes and this one I like the best. It tastes good, doesn't leave a gritty feeling on your teeth or in your mouth. I would highly recommend this product to anyone. I have tried the new max white from Colgate and this is far better than that product.